Explain Apple’s success following Steve Jobs’ return. What does this suggest is Apple’s core competency?
Does Apple have a “good strategy� A “good strategy†is defined by three key areas (Rumelt, 2011):
A diagnosis of the competitive This element is accomplished through analysis of the firm’s external and
internal environments.
A guiding policy to address the competitive This element is accomplished through strategy formulation,
resulting in the firm’s corporate, business, and functional strategies.
A set of coherent actions to implement the firm’s guiding This element is accomplished through strategy
implementation.
Describe Apple’s international strategy and suggest how it may need to be modified with growing
international competition.
Looking towards the future, is Apple’s competitive advantage sustainable? Why or why not?
What should / can Tim Cook do to extend Apple’s competitive advantage? Be specific.
Sample Solution