How did the material of iron and steel transformed architectural design in the late 19th century? Was it out of necessity or design that it was used? What building types employed it most and why ?
The customer want quality sound and a brand name. They are technological savvy and want the latest. Due to these factors, most consumers are concentrated on urban areas. They like to express their individuality on social media. In regards to the monetary condition, money is definitely not a primary concern, representing only 10% of purchase influence (The NDP Group, 2012). Most have stablished a solid career. It could be established that they are successful professionally, owning personal car and property. A businessperson at an early stage or a young manager is a decent representation of this niche group. According to the United States Census Bureau (2017) and The World Bank Group (2017) data, the world’s male population between 30 and 35 years old living in urban areas (54.3%) is 184 million people. The Beats by Dre is target to users with upper-middle income and high income, standard for businessperson, which totalizes 16% of the population according to Pew Research Center (2015). After including on the calculations the 80% of social media users (York, 2017), such as Facebook, the relative size of this segment is 23.6 million people. A precise estimation, when compared to the number of shipments worldwide (340 million), Beats by Dre market share (46%) and the over-ear market share (16%) resulting in 25 million units (Statistic Brain, 2017). Despite the small market percentage, it remains a significant portion. Apple Inc. subsidiary has potential for growth in many markets and opportunities for development. Beats Music is one of these plans. The service intents to beat Spotify, providing music to every iPhone and Ipad (Dredge, 2014). Beats can extend its partnerships with other car brands on the BeatsAudio service. Create personally customized products, such as a simple color and style customization or even a complex custom-molded in-ear headphone. Millennial audiophile customers are loyal to the brand commitment for innovation. If Beats Electronics increased research and testing cost on the development product, many customers that values quality sound, would rather choose Beats products instead of the competitors. 4.3. Competitor Analysis The new entrants for the premium headset industry has increased the competition among brands and weakened the superiority of standard recognized brands such as Sony, Bose and Sennheiser. These main new players are Bowers & Wilkins, Monster and Skullcandy. Nevertheless, Beats by Dre still holds 46% of the market share (Richter, 2017), but its portion has been decreasing over time. The company also needs to remain innovative and come up with ways to differentiate its products in order to stay attractive to the customers, since competitors are presenting new features for their headphones, such as the ThinkEar, a personal audio system controlled by your brainwaves (NESTE, 2017). The cost competition will be an issue too, since companies are t>GET ANSWER