Article Analysis

Read the WSJ article posted for this week (Click on the title below to view the article on WSJ.com; you can either purchase a discounted subscription to WSJ or use Library Website to view a copy of the article).
Apple and Google to Stop X-Mode From Collecting Location Data From Users’ Phones (Links to an external site.)
QUESTIONS:
Question 1: Explain what a location broker is and why the location data industry has become such a huge industry.
Question 2: What are the marketing implications of Google and Apple banning the X-Mode software from apps on their platforms?
Question 3: What exactly is X-Mode Social and what does it do?
Explain your responses t

Sample Solution

ACED ESSAYS