file:///C:/Users/USER/Downloads/CJ%20E&M%20(1).pdf
Read the article and write a discussion by answering the problems
Q1: Can companies export and create cultural demand or does it need to come organically? Based on that,
how realistic is the vision of consuming K-culture regularly worldwide (particularly in the West)?
Q2: Can KCON be an effective marketing tool for CJ E&M in their international expansion and exporting
culture-specific elements? If so, what type of strategy would you recommend them to follow in positioning
KCON?
Sample Solution
