The assessment is based on a business and management case study which requires a team-based approach to identifying and problem-solving a range of business and management challenges within the case. Throughout the term you will undertake research and analysis which will inform your individual report. Within the individual report you will include a summary and key justifications for the resolution of one of the problems in the case.
The report will be an individual 2,000 words report which will address one of the six specific ‘problems’ identified in the case (e.g. a human resource management challenge, an ethical problem, a performance and productivity issue, etc). You will receive an initial briefing about the case study in week 1 seminar and a full briefing in Week 4..
Students will be expected to apply management theory to practice throughout the report.
Case Study – The Imperial Hotel, London
The Imperial Hotel is a London 500 bedroom hotel, which is owned and managed part of a well-known international branded chain of hotels in the 4 star market – Star Hotels which operates 25 hotels in the UK. The Imperial Hotel, located in the heart of London’s West End, caters for mainly international business and tourists guests who have high expectation in terms of service standards.
The facilities at the hotel include the following:
- 500 bedrooms, all with en-suite facilities.
- Conference facilities for 1,000 people
- Leisure centre with swimming pool
- 3 Bars and 4 restaurants
- 12 conference rooms
- 6 Heads of Departments: Food and Beverage; Housekeeping; Guest Services & Concierge; Front of House & Reception; and Human Resources & training.
- 450 staff in total (300 full-time and part-time)
- Outside contractors (for specialist cleaning; laundry services; management of the leisure centre;)
A new General Manager, Peter Farnsworth, has recently taken over the management of the whole hotel. He is an experienced manager having worked in several of the other Star city centre hotels outside London. The previous General Manager, who had just retired, had been experiencing a range of problems in managing the hotel, namely that: there was a very high turnover of staff in all the departments running around 80% a year mainly due to poor staff morale; the hotel was graded the lowest in the whole Star chain in terms of overall guest satisfaction running at a rate of 65% in the company’s benchmark grading system; the overall sales in the hotel are improving, and although the hotel occupancy (the ratio of rooms sold against the total number of rooms available) was running at 90% for the year, the actual average room rate (ARR) achieved, currently running at £95 per room per night was relatively low compared to the local competition. This poor performance is having a direct negative effect on the costs of the hotel and the hotel’s overall profitability.
The Imperial is an old hotel having been in operation for nearly 100 years. The hotel was last fully refurbished some 8 years ago but is now in need of some restoration and redecoration. There is a programme of staged refurbishment in place which means each floor of the hotel is being closed for building work to be undertaken. The consequence of this is that, at any one time for the next two years, 60 rooms will be out of action. This is putting the hotel under budgetary pressure due to the ongoing building costs as well as the loss of income from the 60 rooms out of action at any one time.
General data about how to pick a point to examine can be found under the "Picking a Research Problem" tab in this composition manage. Survey this page since it might enable you to recognize a subject of examination that can be explored utilizing a solitary contextual analysis plan. Be that as it may, distinguishing a case to examine includes more than picking the examination issue. A contextual analysis envelops an issue contextualized around the use of inside and out investigation, understanding, and dialog, regularly bringing about particular proposals for activity or for enhancing existing conditions. As Seawright and Gerring note, down to earth contemplations, for example, time and access to data can impact case choice, however these issues ought not be the sole components utilized in depicting the methodological defense for recognizing a specific case to ponder. Given this, choosing a case incorporates thinking about the accompanying: Does the case speak to a surprising or atypical case of an exploration issue that requires more inside and out investigation? Cases frequently speak to a subject that lays on the edges of earlier examinations on the grounds that the case may give better approaches for understanding the exploration issue. For instance, if the examination issue is to recognize systems to enhance arrangements that help young lady's entrance to auxiliary instruction in dominatingly Muslim countries, you could consider utilizing Azerbaijan as a contextual investigation instead of choosing a more clear country in the Middle East. Doing as such may uncover critical new experiences into prescribing how governments in other overwhelmingly Muslim countries can define strategies that help enhanced access to training for young ladies. Does the case give essential understanding or light up a formerly concealed issue? Inside and out investigation of a case can be founded on the speculation that the contextual analysis will uncover patterns or issues that have not been uncovered in earlier research or will uncover new and vital ramifications for training. For instance, recounted proof may propose tranquilize use among destitute veterans is identified with their examples of movement for the duration of the day. Expecting earlier investigations have not taken a gander at individual travel decisions as an approach to contemplate access to unlawful medication utilize, a contextual investigation that watches a destitute veteran could uncover how issues of individual versatility decisions encourage consistent access to illegal medications. Note that it is vital to direct an intensive writing audit to guarantee that your supposition about the need to uncover new bits of knowledge or already shrouded issues is legitimate and proof based. Does the case test and offer an antithesis to winning presumptions? After some time, investigate on some random subject can fall into a device of creating suspicions dependent on obsolete examinations that are as yet connected to new or changing conditions or the possibility that something ought to just be acknowledged as "sound judgment," despite the fact that the issue has not been altogether tried practically speaking. A case may offer you a chance to assemble proof that difficulties winning suspicions about an examination issue and give another arrangement of suggestions connected to rehearse that have not been tried beforehand. For instance, maybe there has been a long practice among researchers to apply a specific hypothesis in clarifying the connection between two subjects of investigation. Your case could challenge this presumption by applying an imaginative hypothetical structure [perhaps acquired from another discipline] to the investigation a case with the end goal to investigate whether this methodology offers better approaches for understanding the examination issue. Taking a contrarian position is a standout amongst the most imperative ways that new learning and understanding creates from existing writing. Does the case give a chance to seek after activity prompting the goals of an issue? Another approach to consider picking a case to ponder is to consider how the outcomes from examining a specific case may result in discoveries that uncover manners by which to determine a current or developing issue. For instance, contemplating the instance of an unexpected episode, for example, a deadly mischance at a railroad crossing, can uncover shrouded issues that could be connected to safeguard estimates that add to lessening the possibility of mishaps later on. In this precedent, a contextual investigation researching the mishap could prompt a superior comprehension of where to deliberately find extra flags at other railroad intersections with the end goal to all the more likely caution drivers of a moving toward prepare, especially when perceivability is prevented by overwhelming precipitation, haze, or during the evening. Does the case offer another bearing in future research? A contextual investigation can be utilized as an apparatus for exploratory research that focuses to a requirement for further examination of the examination issue. A case can be utilized when there are few examinations that assistance anticipate a result or that set up a reasonable comprehension about how best to continue in tending to an issue. For instance, in the wake of directing an intensive writing survey [very important!], you find that little research exists demonstrating the manners by which ladies add to advancing water preservation in country networks of Uganda. A contextual analysis of how ladies add to sparing water in a specific town can establish the framework for understanding the requirement for more exhaustive research that records how ladies in their jobs as cooks and family parental figures consider water a significant asset inside their locale all through rustic districts of east Africa. The case could likewise point to the requirement for researchers to apply women's activist speculations of work and family to the issue of water preservation.>GET ANSWER