The Memo Should Be Written Using a Business Memo Format.
Check to write a business memo :
In this assignment you will actually transform a set of data tables into an actionable definition of who the target
audience is. In a sense, this exercise is where you breathe life into a set of numbers.
Annie’s Homegrown is looking to raise awareness of their organic snacks for toddlers among health-conscious
moms with young children. Using the attached data tables, define an audience and describe this audiences’
tendencies. In other words, develop an audience profile from the data provided.
Develop a Microsoft Word memo that is 3-5 pages and includes the following:
1. A statement of the campaign objective. This objective statement should be measurable and should be no
more than a sentence or two. You will have to craft a “fictional” objective based on the information provided in
the scenario you’ve chosen.
2. A statement providing a “30,000-ft.” explanation as to why this audience is a viable target. This summary
statement is best written after the audience profile has been completed (hint – come back to this part of your
writing after you’ve done your analysis).
3. An audience profile of one audience the campaign should reach. The profile should include the following:
(1) An explanation of the demographics of the audience.
(2) The approximate size of the target audience in question of the total population (e.g., This audience
represents approximately XX of the total population.)
(3) An explanation of other tendencies of the audience (e.g., psychographics, self-reported behaviors) that
could inform messaging and outreach to the audience. The profiles must include an analysis of at least three
4. Have fun! do you want to try and “name” your audience?
The memo must include a discussion about how to reach the audience in question based on the data provided.
The profile must include percentages that compare the audience to another relevant audience available in the
The profile must include at least 1 but no more than 3 visual aids to illustrate the target audience.
The memo should adhere to the following guidelines:
1.The memo should be written using a business memo format.
2.The memo must be organized, with section headers, and page numbers, so the reader can easily follow the
Be sure to write concisely.
3.You can use bullets when illustrating audience differences, but there must be paragraphs that explain who
the audiences are and what the data mean for the overall campaign.
4.You can be creative when developing visual aids, but they should be used to advance the story the memo
tells about the key audiences.
The following rubric will be used to evaluate your Memo:
Audience Profile Description
Exemplary work for full credit will provide a strong story that introduces the audience to the reader. It is easy to
see how the data led the analyst to the conclusions drawn in the memo. There are very few data analysis
errors. The memo clearly defines an audience. The memo provides a very straightforward explanation of how
to reach the audience. The audience comparisons employed make sense given the target audience selected.
Exemplary work for full credit will include a clear and articulate summary statement of the audience, the
objective, and effectively meet the visual aid requirement. The memo will also be clearly directed to the client.
Exemplary work for full credit will be free from spelling and grammatical errors. The memo will be appropriately
formatted and effectively translate ideas using clear and concise language and active voice.
Preferred language style Simple (Easy vocabulary, simple grammar constructions)
2.1 Getting to Know the Factors and Challenges Being a business visionary has expected us to have abilities, interests, center and just as a superior feeling of time the board. Without these segments, we are not offering the market whatever will be esteemed. Regardless of how talented or instinctive you are, slip-ups will consistently occur, particularly when you are simply beginning. For the new business visionaries or we called as youthful business visionaries, there are some exceptional difficulties that are especially hard to survive. In spite of the fact that the potential prizes are incredible, as a youthful business person, beginning another business at young age is pursued with different hazard and difficulties in their manner up. Notwithstanding, your place in the business world relies upon how you explore the hindrances that comes into your ways. Indeed, even the accomplished business people must arrangement with the hindrances regardless of to what extent they have been in the business. Regardless of whether they attempting to advance their brands, to coordinate or surpass the challenge and keep their business gainful. It is a test to everybody, regardless of what sort of business are you in or how long you have been in the business. In this report, here are the key issues that will be talked about which are including; Lack of understanding and self-assurance, insufficient budgetary assets, age generalizations, social dismissal, in any event, confronting an analysis that are considered as the components that ought to be considered by the adolescent business people. 2.1.1 Financial Resources Fund is the blood of any business, it is exceptionally hard to set up and maintain any business without it. Different workshop of youthful business people has indicated that in excess of 50 percent of their issues identify with the deficiency of start-up capital. An entrance to the monetary assets is one of the difficulties that all business person will came cross. The more seasoned entrepreneurs have the preferences in term of monetary assets since they have just experienced in that field, they have the information on the income the board, an association or system inside the business world, which are their budgetary assets. Notwithstanding, a large portion of youthful business people they don't have these points of interest. Furthermore, they may be as yet taking care of their understudy credits and not to mention their necessities. As another comer, they didn't have built up any system yet, so it might be increasingly hard to search for certain speculators. Searching for aggregated capital, and getting the help from investors, dealing with the working capital are troublesome. Looking for amassed capital is featured as the most troublesome difficulties for the youngsters to traverse, due to moderately bring down protections, for example, they don't have any insurance or assurance that they can offer, just as absence of believability because of constrained encounters. This is could identify with the contention made by Schoof (2006) that "Youngsters are not lacking in energy or guts, they are lacking in real money." 2.1.2 Criticism and Social Cultural Rejection As a youthful business visionary, you may be having a great deal analysis from another individuals. They will briskly reveal to you that you are too youthful to even think about starting any business. Some of them may scrutinize your thoughts, assess all your business choices, and they think about your doing isn't right. The others will reprimand you by and by, state all of things that may be demoralizing you to make another stride. They feel desirous and compromised by your appearance in the business, which they are anticipating their frailties towards analysis that they toss at you. Here, your self-uncertainty will be emerged. Afterward, you will wind up in problem. You can't think or settling on any choices reasonably. With respect to social elements it is have a noteworthy job on an individual way to deal with life. Culture is characterized as a lot of frames of mind, convictions and incentive inside the general public which can have a tremendous effect to both venturesome conduct and view of individuals towards you. The social demeanor impacts the pioneering exercises of sexual orientation, age, ethnic gathering, and so on. For more established individuals they may denouncing you as a youngster that are not prepared to make their own business. They generalization that youths are flippant and sluggish, they may question your capacity to seek after your own business. 2.1.3 Hiring Employees just because A large portion of the youthful business visionaries doesn't have any involvement with enlisting a few workers previously. This is where they test their aptitudes to finding, recognizing, enlisting, and preparing the correct individuals to turn into their cooperative people. It is difficult to be the chief, and it is more earnestly when you are the proprietor of the business which your life is at stakes. The way toward contracting representatives begins from having the information on the legitimate frameworks of work, it is including the working hours, extra time pay, get-away occasions and different things. Following stage, we have to discover somebody that match with the necessities, for example, having a decent frame of mind, aptitudes and capacities that match the undertaking that will be given, for instance, a bookkeeper, an advertising delegate, a specialist. Ultimately, it is the piece of a proprietor to make an incredible organization culture that will draw in the opportune individuals for the correct activity. This identifies with the contention made by Ohlhoff (2008) that contracting and holding equipped workers in this aggressive globalized work showcase is a key obstruction for business people. 2.1.4 Brand Image and Customers To draw in and hold clients, any business ought to have their advertising techniques. Clients feel progressively positive about going through their cash on the off chance that they manage organizations or item that have a solid brand picture. As a youthful business visionary, form a brand picture is an essential activity. We should give a confidence to our client to confide in our image. That way we can pick up their devotion. For the promoting technique that will pull in more clients, ensure that we put our clients first, offering them with a phenomenal items and administrations that makes you not quite the same as another contenders. 2.1.5 Decision-Making In conclusion, this is the factor that generally numerous youthful business visionaries neglect to make. These components will bring a distressing encounter and self-question simultaneously. A large portion of new business people will encounter choice weariness in the event that they are not set up for the new degree of stress. Owning a business expects you to settle on a choice, for youthful business people they are compelled to settle on a thousand choice including from everyday choices, from the littlest to significant choices that would change the yield and the eventual fate of your own business. The most urgent choices are including the inventiveness and thoughts for your business. On the off chance that there is some angle that prevented your business from developing, you are expected to choose, regardless of whether to suspend things or put it all on the line. 3. End and RECOMMENDATION 3.1 Conclusion This report showed that adolescent business enterprise … 3.2 Recommendation The accompanying proposals are given to counter the main consideration and difficulties that looked by youth business visionaries. • Since absence of budgetary assets is the significant impediment that looked by the young business visionaries, we suggest maintaining a strategic distance from this circumstance by composing a point by point marketable strategy that will give them the thought how a lot of cash that will be required in firing up another endeavor and to begin systems administration and thoroughly considering all alternatives that conceivable before picking on one. Make a point to set up that there constantly a most dire outcome imaginable and they ought to have a practical desire, don't expect that they will make a benefit immediately after began their business. As they have an incredible marketable strategy, it will assist them with approaching bank and loan specialists considerably more effectively. Additionally, the administration itself should make things simpler for youth business people to go to the financial methods and credits, and by giving them support in their business improvement remembering support for development in their capital. • As a youthful business visionary, numerous individuals will believe that you are not competent doing the business. Now and again, analysis and self-uncertainty may frequenting you. As your business is in battles to create, you will confront self-question. You may begin to think to abandon your business. At time this way, you ought not take each pundit to your heart, you ought to have instructed yourself that the analysis that they toss at you are persuading you to be a fruitful youthful business visionary. Also, in the event that you looked with social generalizations which they think youngsters are lethargic and reckless, don't give them a chance to get to you. Act expertly and treat others decently in any occasions. With this sort of frame of mind that you actualize in yourself will bring your notoriety for development and considered as deserving of trust and regard from the others. • If you are beginning your business in remote territory which is, you will confront the challenges to enlist the representatives since top ability is moving to the significant urban areas that may give better chances to them. In any case, we suggest you utilize the representatives by utilizing the remote work approach. You can procure laborers from an alternate city, state, or even nation. After you chose to employ laborers remotely, presently your main responsibility is to locate the correct ability that fit for the activity positions. To get the legitimate ability, you should be explicit in the advertisements that you post. The last advance is you need to pick laborers that can fit well in you organization culture. Take a great deal thought while choosing every candidate, don't get caught off-guard with any discussions going around. • To manufacture a superb brand picture requires you as youthful business visionary to understanding what your clients needs. As you fabricate your image, make a point to put your clients first, pay attention to every one of their grumblings and remarks, and give a valiant effort to react them well. Continuously recall that fulfilled clients are the one that carry all the cash to you. • If you can advance past these significant deterrent, it implies that you are>GET ANSWER