Placing a product at a certain point or location within a market in the minds of prospective buyers.
How is Bacardi positioning their product in this video? What is the Psychographic Segmentation displayed in the video?
Watch the youtube video below:
you video as source and one additional outside source.
of non-payment (Dusuki, 2012). From scholar point of view such as Shafi’i defined al-rahn as “taking a non-fungible property as insurance against a fungible debt, whereby the debt may be extracted from the held property if it is not repaid”. Meanwhile, Hanbali defined it as “property to ensure the payment of a debt in case of default”. Other scholars, Maliki defined as “act of taking valuable property from it owner as a mean of ensuring payment of loan that has matured or about to mature”. On the other hand, Hanafi submitted al-rahn terms as “holding something right because the taking of debt” (al-Zuhaily, 2007). The legality of al-rahn is based on the following evidence. “And if you are on a journey (and you owe or provide that the term debt), and you do not find a scribe, there shall be a pledge taken (by person suffice)”. (Surah al-Baqarah: verse 283) “Aisha narrated that the Prophet had bought some food from a Jew and He (SAW) pledged to him His Steel armors”. (Narrated by Bukhari, Muslim and Ibnu Majah) What is the Financing Facility about? It is a short-term loan (Qard), whereby customer will pledge gold as collateral for the loan granted. The related transactions are supported by the following Shariah contracts: Wadiah Yad Dhamanah (guaranteed safe keeping) Ujrah (fee) Ar-Rahn (Pledge/Collateral) CONCEPT AND PRINCIPLES OF AR-RAHNU Islamic pawn broking system is also known as Ar-Rahnu scheme, is one of the islamic product that introducing in islamic finance institution in Malaysia as one of alternative to get fund quickly and easily based on shariah principles. To begin with, the pawn broking had been operating since 19th century in Malaysia. In 2002, there were 276 brokers registered, in order to make them more accessible, and their objective is to maximizing profit. The private pawn broking is fast and efficient, flexible in term of valuation and loan approval and exercise simple producer. However they charge interest to customer to get high profit, it opposite to islamic perspective where the interest assummed as Riba, and its prohibited in islam. Ar-Rahnu was introduced by The Malaysian Islamic Economic Development Foundation ( YPEIM). In 1992, the first Ar-Rahnu was established by Kelantan State government, and in 1993 it was>GET ANSWER