Write 300 words about “Background on Skims” focusing on answer below questions:
1. Kim Kardashians history 2. Why Skims was created – what gap in the market was Kim aiming to fill? 3. What makes Skims unique Skims inclusive marketing > wide range of skin coloured shapewear, sizes, and model.
Before you answer these 3 questions, you need to check the link first you need read 2 pdf articles, you dont need to read every single page, check the pictures I attached you will know which pages you need to read.
Secondly, you need to write 150 words introductions about the them [body and gender representation in advertising]. and talk about the SKIMS Mens is For “EVERY BODY” | Hypebeast I will give u the outline about the them below, check it to write introduction paragraph.
“Background on Skims”
1. Kim Kardashians history
2. Why Skims was created – what gap in the market was Kim aiming to fill?
3. What makes Skims unique
Skims inclusive marketing > wide range of skin coloured shapewear, sizes, and model.
What makes Skims unique
Skims inclusive marketing > wide range of skin coloured shapewear, sizes, and models
Global reaching
Critiques of Skims
Using sex to sell
Kim Kardashians reputation
Celebrity influence
Commercialisation of body positivity
Everybody is wearing skims > however, her high prices and use of stereotypically handsome men tends to contradict this
Example of other brand in the industry
Victorias Secret
How consumers react to Skims
Gender discussions online, reviews, etc
Public perception
Brand loyalty
Conclusion
Introduction
In recent years, body and gender representation in advertising has sparked significant discussions about inclusivity and diversity. The emergence of brands like SKIMS has challenged traditional norms by promoting products designed for “EVERY BODY,” as highlighted in Hypebeast’s coverage of SKIMS Men’s line. This line emphasizes the importance of catering to a diverse audience, recognizing that body types and gender identities extend beyond conventional boundaries. In a world where consumers increasingly demand authenticity and representation, SKIMS stands out by offering a wide range of sizes and skin tones, fostering a sense of belonging among its customers.
Background on Skims
Kim Kardashian’s History
Kim Kardashian, a prominent media personality and business mogul, rose to fame through the reality television series “Keeping Up with the Kardashians.” Over the years, she has evolved from a socialite to a powerful influencer and entrepreneur, leveraging her platform to build a multifaceted brand. Her keen understanding of trends and consumer needs has positioned her as a leading figure in the fashion and beauty industries.
Why Skims Was Created
Skims was launched in 2019 with the mission to fill a gap in the shapewear market. Prior to its inception, many shapewear brands offered limited sizes and shades, often excluding individuals with varying body types. Kim aimed to create a line that not only provided functional support but also celebrated diversity and body positivity. By addressing the lack of inclusive options in shapewear, Skims positioned itself as a revolutionary brand in an industry that often catered to a narrow demographic.
What Makes Skims Unique
What sets Skims apart is its commitment to inclusivity. The brand offers an extensive range of skin tones and sizes, ensuring that everyone can find products that suit their individual needs. This inclusive marketing strategy resonates with consumers seeking representation in the fashion industry. Additionally, Skims employs models of various body types and ethnic backgrounds, further emphasizing its dedication to diversity. By prioritizing inclusivity while maintaining a modern aesthetic, Skims has successfully carved out its niche in a competitive market. The brand’s global reach and high-profile celebrity endorsements have solidified its place as a leader in the reshaping of body representation in fashion.
