Denotation and connotation Language and Speech Barthes (1964) enforced the concepts of language, or the part of the Semiological system which is consented upon by society, and speech, or the individual choice of symbols, to Semiological systems. The application of these concepts can be supplied to the Semiological study of the food system. According to Barthes (1964), someone is free to create his/her own menu, using personal choices in food mixtures, and this will become their speech or message. This is done with the overall national and social structures of the language of food mind. Barthes (1964) then spread on Saussure’s terms, by explaining that language is not really socially determined by the masses, but is sometimes decided by a certain minute group of persons, somewhat changing the correlation of language and speech. Barthes (1964) exact that a Semiological system can importantly exist in which there is language, but little or no speech. In this case, Barthes (1964) was of the believe that a third element called matter, which would provide signification would need to be added to the language/speech system. Signifier and Signified The signified was a representation of a concept, while the signifier was used to represent the sound-image of that concept. Barthes (1964) points out that the importance of both the signified and the signifier is the correlation that exists between them; it is within this relationship that sense is arrived at. “… that the words in the field derive their meaning only from their opposition to another (usually in pairs), and that if these oppositions are preserved, the meaning is unambiguous” (Barthes, 1964, p. 38). Out of the correlation, the sign is created. Saussure (1959) indicated the sign to be arbitrary in nature, initially based on the relationship between the signified and signifier. Barthes (1964) explained that the sign cannot be arbitrary forever when Semiological systems are conceived. Instead, Barthes shows that once sign assumes a role or use, it will earn its meaning along the line. The sign can>