Choose one topic and write a minimum of 5 pages, double spaced, that answers the
question(s) posed. Use a minimum of 3 sources in addition to your text and the article
that inspired the questions. Society of Human Resource Management has a plethora of
articles on post-COVID HR issues. So does Harvard Business Review.
- BENEFITS Inspired by WSJ Article: How Employee Benefits May Change in a
Hybrid Workplace by Suman Bhattacharyya | August 14, 2021
Our workplace has dramatically changed because of COVID. Many workers
found that remote working was very effective for them personally, and do not
want to return to the in-person work environment. Simultaneously, many
employers want their workers to return in house. Mitigating the effects of the
Great Resignation starts with understanding the importance of investing in the
a. What does a hybrid workplace look like?
b. How can hybrid workplaces be unfair?
c. What type of benefits will become more popular in the hybrid workplace?
d. Some mentioned in the WSJ article are “home leave” days, unlimited time
off policies, discounted services, and work-from-anywhere periods. What
are the advantages and disadvantages of these?
i. What other benefits would you add to the list and why?
- COMPENSATION Inspired by WSJ Article: Higher Pay for New Workers
Ripples Through the Ranks by Lauren Weber Omar Abdel-Baqui | August 1, 2021
Employers are finding it difficult to attract qualified workers back into the
workplace post-COVID. Wages seem to be a major issue in this process. Given
the labor market challenges, employers may have to pay higher wages ad hoc to
make up for shortcomings in their compensation structure.
a. This article specifically addresses wage compression. In what other ways
is the tight labor market impacting the compensation strategies of
b. Why are a handful of firms increasing wages, despite the current
i. How could this impact the bottom line?
c. How does money serve as a motivator for employees?
d. Will non-financial rewards become increasingly significant as
organizations seek to retain talent with flexibility in a post-COVID
ourt held that the colour black when used on outboard boat motors serves a functional purpose, since the colour black is compatible with all other boat colours and also because the colour black makes the motor appear smaller. The first successful case of colour trademark was in the US. In Qualitex Co. v Jacobson Products Company, Inc. the petitioner company had been using a special shade of green-gold for their dry cleaning press pads since the 1950s. In 1989, Jacobson Products Co. started using a very similar shade of green-gold on its own press pads. Qualitex Co. got it’s shade of green-gold trademarked and also sued Jacobson for infringement. Another issue faced by colour marks is the possibility of there being litigation over shades of the same colour. A solution to this problem is designation of a colour using an internationally recognised identification code like Pantone as such codes are deemed to be precise and stable. The Pantone is a commercial system that designates specific shades numerically and categorises over thousand such shades by unique codes. Tiffany and Co.’s unique shade of blue ‘Tiffany Blue’ has been a registered trademark since 1998 and also has its own custom Pantone number – 1837, the year the company was founded. T-Mobile’s colour ‘Magenta’, Mattel’s ‘Barbie Pink’, UPS’s ‘Pullman Brown’ are some more examples of colour marks. India is yet to set precedence as far as colour marks are concerned. Smell Mark Smell marks or Olfactory marks rely on their distinct smell to remind the consumers of the source i.e. the brand or the manufacturer of the product. Once distinctive, a smell is one of the most powerful manners to differentiate the goods of one merchant from those of the other. Smell marks are one of the most difficult kind of marks to get registered. However, smell being so subjective, may be perceived differently by different people. The subjectivity of smell acts as a hindrance in its distinctiveness. Another issue is the difficulty in graphically representing smells. One way to represent a smell could be to orally describe it so precisely that it doesn’t get confused with any other smell, but this is quite an arduous task. Writing the chemical formula for the substance is problematic as the formula represents the substance and not the smell itself. Samples of the smell could be stored but these may either vanish over time or change their nature when exposed to certain external factors like heat and humidity. Another important thing to note is that the scent must neither originate from the goods itself nor be functional. Functionality Doctrine again plays a role here and if any smell has a functional use, the registration of which could lead to significant disadvantage to competitors, such smell may be disbarred from registration. However, there is no clear-cut definition for functionality. For example, the smell of lemon for garbage plastic bags; the smell itself can be distinctive, but it can also be functional because it can mask the smell of waste and garbage. Fashion house Chanel’s application to get its iconic perfume Chanel No. 5 trademarked was rejected as it was the essence of the product. The first scent mark to be granted in the US was for a “high impact, fresh, floral fragrance reminiscent of Plumeria blossoms” for “sewing thread and embroidery yarn.” There were four reasons for trade mark to be granted – (1) no one else in the market was producing scented threads and yarns; (2) the scent was an added feature and was neither functional nor inherent to the goods; (3) the scented feature was advertised and promoted; and (4) consumers had come to associate the goods with the manufacturer. Some other smell marks are Sumitomo Rubber Industries Ltd.’s rose-scented tyres and Vennootschap onder Firma Senta Aromatic Marketing’s “smell of fresh cut grass” for tennis balls which has now lapsed. India is yet to set precedence as far as smell marks are concerned.>GET ANSWER