Beyoncé to endorse Diet Pepsi in an attempt to reach young people
Businesses commonly use celebrities to endorse their products, meaning they feature a celebrity in the commercial holding the product, using the product, or talking about the product features. Other times businesses have the celebrity wear the product or talk about how they use the product in their everyday lives.
With this concept in mind, select one of the following celebrities to endorse Diet Pepsi in an attempt to reach the young people between the ages of 12–19:
Dwayne Johnson
Beyoncé
Cardi B
Elon Musk
Respond to the following:
Why did you choose this celebrity? How does this celebrity align to the target market?
Which media channels would you use to reach the target market with this celebrity endorser? How would you get your celebrity to actually endorse the product, based upon the discussion board introduction?
I have chosen Beyoncé to endorse Diet Pepsi in an attempt to reach young people between the ages of 12-19. Beyoncé is a highly influential and popular celebrity, especially among the younger demographic. She has a massive following on social media platforms like Instagram and Twitter, where she regularly interacts with her fans and shares updates about her personal life and career.
Beyoncé aligns well with the target market for several reasons. Firstly, she has a strong presence in the music industry, and her music resonates with young people. Her songs often promote themes of empowerment, self-expression, and confidence, which are values that align with the target market’s desires for independence and individuality. Additionally, Beyoncé is known for her strong work ethic, discipline, and dedication to maintaining a healthy lifestyle, which can be seen as aspirational qualities for young people.
To reach the target market with Beyoncé as the celebrity endorser, I would utilize various media channels that are popular among young people. These may include:
Social media platforms: Beyoncé has a significant presence on platforms like Instagram and Twitter, where she has millions of followers. Utilizing these channels would allow us to leverage her influence and engage directly with the target market through sponsored posts, giveaways, and exclusive content.
Music streaming platforms: Young people are avid consumers of music, and platforms like Spotify and Apple Music have a wide user base within this demographic. Partnering with Beyoncé to create Diet Pepsi-themed playlists or featuring Diet Pepsi ads during her music streaming sessions would help to expose the product to the target market.
Television and online video platforms: Beyoncé has been involved in various television shows, documentaries, and live performances throughout her career. By strategically placing Diet Pepsi commercials during these appearances or sponsoring her online video content, we can ensure that our message reaches the desired audience.
To get Beyoncé to endorse the product, it would be important to present Diet Pepsi as a brand that aligns with her personal values and beliefs. Emphasizing the health benefits of the product and highlighting its suitability for individuals who prioritize their well-being would be crucial in appealing to Beyoncé’s image as a health-conscious individual. Additionally, offering a mutually beneficial partnership that allows Beyoncé to share her own experiences with the product, such as how she incorporates it into her busy lifestyle or fitness routine, would further incentivize her endorsement.
Overall, selecting Beyoncé as the celebrity endorser for Diet Pepsi would effectively align the brand with the target market of young people between the ages of 12-19. Leveraging her influence through various media channels would help to create awareness, generate interest, and reinforce the brand’s message among this demographic.