Culture, as we have learned, is the paradigm through which all our communication takes place. Our understanding of ourselves and others occurs within the context of our cultural experience. The past few months have seen an increase in discussions around issues of bias, prejudice, stereotyping, racism, and other topics we have often been hesitant to discuss openly. As many of us reexamine ourselves and our own experience with these issues, we may find ourselves questioning many of our cultural assumptions and personal beliefs.
Watch one (or all) of the TED Talk Videos/NPR Podcasts in the Week 4 Module: How do we overcome our biases? Walk Boldly Toward Them – Verna Myers , Sally Kohn-What can we do about the culture of hate, or Robin Diangelo and Resmaa Menakem in conversation
Share your thoughts on the video/podcast you reviewed. Include some details about how you felt while watching/listening, what you learned, how you can apply the information to your life, etc. Most important, share your thoughts on the role of hate and/or bias in our world today and how you think we can work to overcome it.
You are welcome to share personal experiences with these issues, as well. Have you experienced prejudice or bias directed toward you? Have you recognized bias or prejudices in yourself that you would like to work on eliminating? Have you seen the impact of these things on people or institutions around you? What are your thoughts on the current dialog occurring on these issues?
Expectations and perceptions of consumers play a significant role in evaluating service quality. I was interning with an IT service provider firm and was responsible for the marketing of their services as well as generating leads. It is therefore important for us to adequately understand the complete requirements so that relevant adjustments can be implemented to service in order to satisfy consumer needs. One of my major role there was to highlight the services provided by the firm and also come up with different digital marketing strategy and spread the awareness to the consumers via certain digital campaigns and cold callings. The buying behavior of the existing clients was buying the services that were provided by the company at the initial phase. All the business was coming through the personal contacts of the CEO. But that was not enough to generate profits as the projects were not long term. While the company is in a growing phase, they were entering into the latest technologies and were capable of providing the services for the same. But due to the lack of awareness within the existing clients as well as the lack of information to the prospecting clients, they were unable to generate any profits. So the CEO decided to set up a new sales and marketing team including the digital marketing experts and content writers. Mr. Gupta has joined the company as a sales manager in 2017. He had completed an executive management program in sales and marketing from a top management institute in India. He had nine years of corporate sales experience and was considered a performer in the industry. After the continuous brainstorming sessions and multiple meetings, the sales and marketing teams came up with the decision that the prospecting clients are still not aware of the services and capabilities of the company yet so they need to organize a social media campaigns through multiple platforms. Mr. Gupta set up a meeting with the stakeholders and CEO of the company to discuss the problem faced by the marketing and sales team of lack of proper tools and methods to manage and conduct the digital marketing campaigns. For this, they require financial support from the company to buy these useful tools but obviously, they were expensive tools. CEO along with the IT head of the company strongly believed >GET ANSWER