Imagine you are the manager of a software development team working on new applications for your company, Optimum Way Development, Inc. The Marketing department has asked you to create a blog post that they can post on the company website to promote one of the applications your team is developing. The audience for this blog post is non-technical potential customers. You asked one of your developers to draft the blog post, which you will then revise before sending it to the Marketing department. The developer has just sent you the draft of the blog post.