Blue Economy or Blue Growth initiatives see the ocean as the new economic frontier. The vast developmental opportunities offered by the world’s coasts and oceans have attracted the attention of governments, private enterprises, philanthropic organizations, and international conservation organizations.
The largest group of ocean-users – women and men who service, fish and trade from small-scale fisheries (SSF) – argue that they have been marginalized from the dialogue between international environmental and economic actors that is determining strategies for the future of the ocean.
Many commentators argue that policies favouring larger scale economic and environmental conservation interests jeopardize the livelihoods of millions of women and men, risking the food security of around four billion consumers globally, including a billion low-income consumers in the developing world.
The Assessment Task
This assignment comprises two main deliverables, a Literature Review and a Whitepaper. These two parts are to be joined into a single, professional report by appropriate linking text.
a. Conduct a literature review on the schools of thought promoting the Blue Economy. Identify the seminal works on the subject and discuss the role that key authors have played in establishing the Blue Economy as a key goal of sustainable development. (50% of wordcount).
b. Summarise the concerns of the supporters of small-scale fisheries (SSF) in respect to current international policies. In your view, have SSF received the attention from international stakeholders that they deserve? (40% of wordcount
Client Identification & Business Situation – Patagonia Inc. is an outdoor apparel and recreation company, that “makes outdoor and casual clothing which is both stylish and functional.” (Hepburn, 2013). Some products that they sell are, “outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing,and trail running” (“Patagonia: Home”, n.d.). Patagonia prides itself in operating in an environmentally conscious manner that will “minimize environmental damage, promote sustainability, and encourage people to appreciate the wilderness and what can be experienced” (Vannini, p.72). Patagonia is active in environmental advocacy efforts and shape their company beliefs and values around environmental consciousness and sustainability. Patagonia is a voice in advocacy efforts to address “issues in the areas of land, water, climate, communities and biodiversity” (“About – Patagonia Action Works”, n.d.). According to Jeff Rosenblum, a contributor for the world’s leading progressive business media brand, Fast Company, “Patagonia’s audience trusts the brand, admires its values, and aspires to live by the same principles” (Lutz, 2014). Patagonia’s profitability is clearly indicated through the organization’s consistent increase in product sales. Patagonia makes approximately “$400 million in revenue each year”, but has witnessed larger sale increases as the company has established itself as a competitor in the outdoor industry (Rosenblum, 2012). In 2015 alone, Patagonia’s annual sales skyrocketed to $750 million (irtori-Cortina, 2017). Patagonia is able to maintain popularity and interest among consumers through its constant innovation and development of new product lines. For example, in 1993, Patagonia was the first company to introduce a line of fleece products “made from post consumer recycled (PCR) plastic soda bottles.” (“Materials & Technologies”, n.d.). Challenges Facing Patagonia Unethical Sourcing Procedures and Labor Standards Impact Brand Image – Patagonia has struggled with unethical animal product sourcing procedures as well as unequal treatment in labor. As a company who strives to uphold a strict code of ethical production practices and vows to “cause no unnecessary,” unethical animal product sourcing procedures and labor concerns impacts the company’s attempt at developing a conscientious brand image that portrays ethical operations. With regards to unethical treatment of animals, “In 2010, German animal-rights group Four Paws said it found evidence that farms supplying down feathers to Patagonia were force-feeding geese to fatten their livers for foie gras” (Phillips, 2017). Additionally, in 2016, an investigation by PETA uncovered “…‘routine mutilation’ of sheep and lambs on two Argentine ranches, which supply wool to Patagonia”(Bain, 2015). Patagonia also suffer>GET ANSWER