Book Review

1. In your own words, define “marketing”.

2. Why is marketing critical for entrepreneurs

3. What are the “4 P’s” of marketing, and which activities define them?

4. Why is the marketing done by entrepreneurs different from marketing done by established companies?

5. What methods can an entrepreneur leverage to identify the most appropriate price for his or her product?

6. What is the difference between price skimming and penetration pricing, and when will a skimming strategy be best? Why?

7. Distribution channel strategy includes three types of channel coverage, please define them.

8. What is guerrilla marketing, and what are the main categories of guerilla marketing?

9. Why is defining what guerrilla marketing does easier than defining what it is

10. What are the key skills for managing growth and why?










































Sample Solution