Brand advertisement
“ YouTube for Brands†from The Harvard business school by THALES TEIXEIRA and LEORA KORNFELD (Case 514-048)
The questions :
1- What options are available for brand advertisers to use Youtube to engage with consumers? What are the pros and cons of each option?
2- As a brand marketer, what recent Youtube initiatives are you excited about? Are there any you do NOT like?
3- What is your assessment of the TrueView initiative?
4- Should major brands switch a significant portion of their TV advertising budget to Youtube?
5- How would you craft a Youtube-specific content creation and distribution strategy?