Primarily, we want you to examine the branding strategies of our competitors, as well as any brand extensions and their branding packaging decisions.
This report will function as a brand audit that allows us to examine our competitors’ strengths, weaknesses, customer expectations, and our own relative position in the market.
These details form the basis of the main branding elements. I met with our CEO, Shanice Watts, and she wanted me to emphasize the following eight categories we would like you to analyze in your report about our two biggest competitors:
- brand personality
- brand image
- brand identity
- brand differentiation
- brand positioning
- brand communication
- brand loyalty
- brand equity (including financial equity)
2.10 – Bond Strength & Push out bond strength: Tunc ES et al., observed that using a total etch adhesive system with composite and compomer over MTA resulted in a higher bond strength than with a one-step self-etch adhesive system. Hashem et al., also reported that Biodentine exhibited low initial bond strength, so it was advisable to delay the application of the final composite restoration for more than two weeks, to allow it to achieve good bond strength to resist composite shrinkage. Push Out Bond strength is the strength of the material that allows it to resist dislodgement. Guneser ME et al., studied that MTA had a lower push out bond strength than Biodentine. 2.11- Discoloration: Because of its content (Bismuth oxide) MTA undergoes significant color change (yellow) while Biodentine exhibits higher color stability for five days. (Valles M et al) Biodentine in comparison to MTA Bioactivity & ability to induce tertiary dentin synthesis. Stimulates cementoblasts and cementum formation. Better handling & manipulation (Better consistency) Less than BD, but superior to other traditional root-end fillings Less leakage than MTA (0.149)* More leakage than BD (0.583)* Has shorter setting time less chance of contamination. 2 hrs and 45 min Does not require two step procedure. Setting time is long, temporary restoration is needed. (2-steps) 2.12 – Biocompatibility:>GET ANSWER