Break it down by segments!
Create a list based on your findings of: Age, Ethnic, Income, Home ownership and Education, etc……
What TV shows/Movies they might watch? What stores they may shop at? Is everyone plugged in?
What can you guess from the research? What are totally weird or interesting facts? What type of people live in your hometown….really? What can you guess about their habits based on who the information says they are?
Does this surprise you? Why?