Bright Books

by | Sep 22, 2023 | human resource management

CASE STUDY

1.5 – 2 pages (Double-spaced – Times New Roman, font size 12)

Bright Books is a book store chain established 10 years ago in northern Michigan. Bright Books has had great success in Michigan and Ohio and is beginning to expand into other states. Most recently, executives have decided to open a store in Orlando, Florida. Approximately 20% of Orlando’s population is over the age of 55. Orlando’s Hispanic/Latino population is growing and is currently 18.2% of the city’s total population. The manager who has been chosen to open the store is Carmen Flux. Carmen, a graduate of a Human Resource Management program, is excited about her organization’s commitment to diversity initiatives in employment as well as its more recent strategic focus on offering products that best meet the needs of the surrounding community. For example, knowing that many of the residents are retirees and that planning for several new retirement communities in the area is currently underway, she plans to hire employees who understand what the customers want in terms of products and services. Carmen urgently needs to hire customer service representatives for the new store. She has requested your help in strategizing on the best way to approach staffing in this new location.

Questions

1. Recommend some recruitment methods (internal and external methods) and tools Carmen could use in screening applicants for the customer service positions. You can recommend:

a). Recruiting methods to generate the kinds of applicants needed for this market
b). Provide justifications for the methods you have suggested

 

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.


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God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.

 

References

Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.

Sample Answer

Sample Answer

 

Thesis Statement:

Carmen Flux, the manager of the new Bright Books store in Orlando, Florida, should utilize a combination of internal and external recruitment methods to attract and screen applicants for the customer service positions. By implementing targeted recruiting methods such as job fairs, online job postings, and employee referrals, Carmen can ensure that she attracts individuals who understand the needs of the diverse population in Orlando and possess the necessary skills to provide excellent customer service.

Recruitment Methods:

a) Job Fairs

Organizing job fairs collaboration local retirement communities, community centers, and cultural organizations can be an effective way to generate applicants who are familiar with the needs of the retiree population and the Hispanic/Latino community. Job fairs provide an opportunity for potential candidates to engage directly with Bright Books representatives, learn about the company’s commitment to diversity initiatives, and showcase their skills and qualifications. This method will help Carmen attract individuals who are passionate about serving these specific customer segments.

Justification: Job fairs allow Carmen to target her recruitment efforts towards specific demographics, creating a pool of applicants who have a genuine interest in meeting the needs of the diverse population in Orlando. By engaging with potential candidates face-to-face, she can assess their interpersonal skills, enthusiasm, and suitability for the customer service positions.

b) Online Job Postings

Utilizing online job boards and social media platforms to advertise the customer service positions will help Carmen reach a wider audience and attract applicants from diverse backgrounds. Websites like Indeed, LinkedIn, and local job portals can be used to post detailed job descriptions that highlight Bright Books’ commitment to diversity and its focus on meeting the needs of the community. Carmen can also leverage targeted advertising on social media platforms to reach potential candidates who align with the desired demographics.

Justification: Online job postings have a broader reach and can attract a larger pool of applicants. By clearly communicating Bright Books’ commitment to diversity initiatives, Carmen can attract individuals who are passionate about meeting the needs of diverse communities. Additionally, online applications can be easily screened for relevant qualifications, saving time in the initial screening process.

c) Employee Referrals

Encouraging current employees to refer candidates for the customer service positions can be a valuable recruitment method. By offering incentives such as referral bonuses or recognition programs, Carmen can tap into the network of her existing employees and benefit from their connections within the local community. These referrals are likely to have a better understanding of Bright Books’ values and customer service expectations, increasing the chances of finding suitable candidates.

Justification: Employee referrals often result in higher-quality applicants who are more likely to align with the organization’s culture and values. By leveraging the knowledge and connections of current employees, Carmen can tap into a network that is already familiar with Bright Books’ commitment to diversity initiatives. This method also promotes employee engagement and satisfaction by involving them in the recruitment process.

In conclusion, Carmen Flux should adopt a combination of recruitment methods to attract and screen applicants for the customer service positions in the new Bright Books store in Orlando. By utilizing job fairs, online job postings, and employee referrals, Carmen can ensure that she attracts individuals who understand the needs of the diverse population in Orlando and possess the necessary skills to provide excellent customer service. These methods will help her build a team that reflects Bright Books’ commitment to diversity initiatives and meets the expectations of the surrounding community.

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