Building Management Skills

From the information in the media and annual reports, answer the following questions regarding Starbucks Coffee:
Starbucks Coffee (Links to an external site.)Links to an external site. – Questions 1 – 4.

  1. What is (are) the main industry(ies) in which the company competes?
  2. What business-level strategy does the company seem to be pursuing in this industry? Why?
  3. What corporate-level strategies is the company pursuing? Why?
  4. Have there been any major changes in its strategy recently? Why?

Sample Solution