Business consultant
CASE/ SCENARIO
You are a business consultant. Your customer has engaged you to provide
consultancy service to recommend if the following new business is feasible.
You are running a successful business and now intend to set up another branch. As
a part of raising funds to build the new branch, you are required to prepare a
business plan to share to investors and banks why you believe your new branch will
be a success.
For this purpose, you have to collect, analyze and compile the relevant information
and produce a business report to advise your investors.
The report must be 6000 - 8000 words-length and follow the guidelines stipulated
above. Your report must contain the answers for the following tasks.
TASKS
1. Conduct a background study for a selected industry of your choice and
identify a business problem. Based on the Identified business problem,
formulate research objectives
(Learning Outcome covered - 1; Assessment Criteria - 1-5
2. Critically review relevant literatures and identify core concepts, variables and
construct a conceptual framework for the study.
(Learning Outcome covered - 2; Assessment Criteria - 1-5)
3. Describe in detail the research methodology that you will use for the current
study