Address the following in a 3- to 4-page academic essay that demonstrates your critical-thinking skills. It should be written for an audience of employers who are looking to expand their business overseas where labor costs are less than in the U.S. As an ethics expert, you have been asked to address the following:
Should a company advocate for labor rights, a minimum wage, and unionization in developing countries where it has operations?
What right does a Western company have to insist that its foreign contractors observe in their factories the protocols required in the West?
What ethical responsibilities do individual consumers have when dealing with companies that rely on overseas labor?
Should businesses adopt universal workplace standards about working conditions and employee protections? Why or why not?
For my research I decided to analyse how high-end and high-street brands use social media and influencers to benefit their businesses. I will look at marketing strategies, how they interact with their audiences and how they approach body image. Burberry is a well-known British brand that captures the quintessential style of Britain. They are known for their classic designs and timeless silhouettes that are sentimental to British history. Burberry may appeal more to an older audience but in recent years they have become more desirable to a younger audience due to influencers advertising the brand. In terms of the market this strategy this will increase sales to the brands target audience, social media helps this happen because they can approach the right people. An example of Burberry doing this is sharing pictures of celebrities like Stormzy (fig.1) who are relatable and is someone that an audience has watched grow to the point where he is able to wear a luxury brand like Burberry. Using someone like Stormzy also shows that Burberry have a sense of diversity and that anyone from any background can wear and use their products. This helps with marketing because Stormzy’s audience and followers will want to investigate the brand and see it as something they would want to wear. In terms of Burberry and their way of portraying body image, they use celebrities indirectly to show all shapes and sizes are accepted and can shop at Burberry. An example >GET ANSWER