Introduction:
• Describe the general nature of the business and identify any important or unusual features of the business.
• Identify any businesses that use a similar business model to what you propose. Explain how your model might be different.
Products and Services:
• Explain how your business will be specialized in terms of the products or services you will offer.
Customers:
• Explain how your business will be specialized in terms of the customer groups you will be targeting.
Location:
• Briefly describe the location and site of the business, explaining why these choices are appropriate.
Opportunity:
• Identify any circumstances or events that have led to a need that your business intends to satisfy. Be clear to why now is a good time to start a business such as this.
Owners:
• Name and give a brief background for each of the owners. Explain why this history is appropriate for running a business such as this one. Attach a resume for each of the owners as an appendix.
• Identify any entrepreneurial abilities of the owners and if there is more than one owner, clarify the complementary nature of the relationship. Explain any personal motivation for going into business now.
• Briefly estimate the minimum amount of money you and any partners will have to withdraw from the business each month in order to survive (or how long you can survive without relying on the business income).
Legal Organization:
• Identify the legal form of the business and clearly state who owns how much of the company. Explain your reasons for this legal setup.
• If there is more than one owner, explain who will be actively participating in the business and how. If there is a partnership agreement, identify the major previsions and attach a copy of the agreement as an appendix.
Sample Solution