Conduct research to identify how business organizations mine social media to collect data so they can obtain a competitive advantage in the marketplace. Locate examples of several strategies and companies. You cannot use examples already referenced in the study materials(google, amazon, facebook). Research the legal and ethical issues that are associated with data mining activities, including specific laws that govern data mining and examples of companies that have ,faced legal issues and negative consequences as a result of ethical issues resulting from the data mining strategies they employed.
Create a PowerPoint presentation (minimum of eight content slides) that summarizes your findings and addresses the following. Include a reference slide at the end of the presentation.
Describe strategies business organizations use to mine social media to collect data and provide supporting examples.
Discuss how the data that are mined via social media can be used to create a competitive advantage for the business organizations.
Describe legal issues associated with business data mining activities, including specific laws governing data mining practices.
Provide an example of a company that faced legal issues as a result of the data mining strategies it employed.
Discuss ethical issues associated with business data mining activities.
Provide an example of a company that faced negative consequences as a result of ethical issues resulting from the data mining strategies it employed.
The Internet age has created an entirely new platform for presidential policy communications and has changed the relationship between the president and the American people. As I have sought to argue, early presidents sought to directly communicate with the American people. Using social media, “a President can communicate his thoughts at any time, on any subject, without the vetting process traditionally used by, to one degree or another, other modern Presidents” (McKechnie 3), a vetting process that served to mediate the relationship between the president and the public in an effort to maximize potential support for the president. Social media allows the president to become a personal figure that people can view in a different, more immediate way than was the case prior to its development. The fact that social media allows the citizen to now seemingly directly contact the president instantly places the president in a different relationship with potential voters. This became clear when Donald Trump took charge of the Oval Office in January of 2017. “What FDR was to radio and JFK to television, Trump is to Twitter” (Gabler Billmoyers.com) because Trump has changed the rules of presidential communication through his use of social media, especially his Twitter account. Trump, who is notoriously not literate when it comes to computing, has nonetheless been able to master Twitter because of its key features: it has a simple website, is easy to use, and is easy to operate. However, Twitter encourages the user to be spontaneous; people on Twitter write whatever comes to their mind, regardless of whether it is true or civil. Trump too uses Twitter spontaneously to engage his followers, to annoy his opponents, and to create a reaction to what has been written that places himself in the middle of the reaction. In this process, it is well documented that Trump pays little attention to facts but instead seeks to galvanize his supporters while simultaneously enraging his opponents. President Trump is thus the first president that uses a major communication tool for presidential communication to reinforce preexisting views, opinions and bias, rather than reaching out to build a bigger consti>GET ANSWER