Business outreach event involving Netflix is the “Netflix Community Screening Program

One business outreach event involving Netflix is the “Netflix Community Screening Program.” The purpose of this event is to bring people together in local communities to watch and discuss Netflix original content. It allows individuals to connect with each other, share their thoughts and opinions, and create a sense of community around the shared enjoyment of Netflix shows and movies. Netflix’s participation in this event aligns with its values of inclusivity, diversity, and community engagement. The company has a strong commitment to producing and promoting content that reflects diverse perspectives and experiences. By organizing community screenings, Netflix provides an opportunity for people from different backgrounds to come together and engage in meaningful discussions about the content they have watched. This aligns with Netflix’s value of inclusivity, as it encourages dialogue and understanding among individuals with diverse viewpoints. Moreover, this event brings the community together by fostering a sense of shared experience. When people gather to watch a Netflix show or movie, they can bond over their enjoyment of the content and relate to each other through their shared interests. This sense of connection can lead to the formation of new friendships and the strengthening of existing relationships within the community. Additionally, the Netflix Community Screening Program helps to create a platform for local talent and filmmakers. As stated in the textbook “The Business of Media Distribution” by Jeff Ulin, streaming platforms like Netflix have given opportunities to independent filmmakers and diverse voices that may not have found exposure through traditional distribution channels (Ulin, 2019). By organizing community screenings, Netflix allows local filmmakers to showcase their work to a wider audience, giving them recognition and support. In conclusion, Netflix’s participation in the Community Screening Program aligns with its values of inclusivity, diversity, and community engagement. This event brings people together by providing a space for them to watch and discuss Netflix content, fostering a sense of shared experience and connection. Furthermore, it supports local talent and filmmakers by giving them exposure and recognition within their communities. Overall, the Netflix Community Screening Program contributes to building stronger communities through the power of storytelling and shared entertainment experiences. Reference: Ulin, J. (2019). The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (3rd ed.). Routledge.

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