Business plan for a digital strategic business initiative (DSBI)

  You are the new member of the company’s strategy team. As proof of your competence, your boss asks you to define a business plan for a digital strategic business initiative (DSBI). Your business plan will be presented to the strategy team. Assessment Guidelines: The business plan should contain the following information: • A statement of the problem that your DSBI is aiming at fixing or improving. • The DSBI should harness some ideas of digitalization i.e., there must be evidence of digital technology being involved. • A visualization of the DSBI e.g., in the format of a Business Canvas or Models of Impact scheme. • A schedule for how you suggest implementing the DSBI. • An investment calculation including a rough sketch for the RoI of the DSBI. • And go also into the level of the business case (milestones, ROI, KPIs, controlling & optimizing). You need to expect that the team who you will be presenting to might be critical and skeptical to new ideas i.e., you need to be prepared to defend the principal ideas and assumptions of the DSBI. Purpose: It is not sufficient to have good ideas for digitalization in organizations. Good ideas and digitalization opportunities need to be managed in a structured process that is geared at finding support of important stakeholders in organization and mobilizing resources. What we are interested to see in the business plan is that you show command of the process from ideation through to presentation which you have learned in the module. Assessment Criteria: Your Primary Assessment Task will be assessed based on the following criteria: • Depth of analysis of the problem to be fixed (25%). • Quality of the design of the digital solution (20%). • Representation of the solution in canvas (20%). • Professional formatting and Harvard referencing (5%).