What was Virgin America’s segmentation strategy? Whom did it serve?
Regarding its core segment, what did Virgin America offer its customers?
Using the Porter model, which generic business-level strategy was Virgin America pursuing?
What actions, taken at the functional level, enabled Virgin America to implement its strategy?
Do you think Virgin America would have been able to survive had it remained independent? (The company was acquired by Alaska Airlines in 2016).
According to the (NMC 2008) Code of Conduct nurses have three over riding professional responsibilities to ensure that patients understand their options to help them make an informed consent. They should put care of patients their first concern make sure seek consent before any medical intervention or care. As process showing consent is hard nurses should determine a crystal clear level of professional accountability. They should record correctly any discussions and decisions when obtained consent (RCN, 2011). For instance after the doctor has spoken with the patient, ask them open ended questions to ascertain their understanding. (What did the doctor tell you about the procedure?) If the nurse thinks there are unanswered questions or she/he thinks the patient has misconceptions about what they were told, it is the nurse responsibility to alert the doctor prior to them signing. A competent patient should not treat without consent. It is clearly because protecting their autonomy and their bodily integrity. The law in the UK states all competent adults have the right to refuse medical intervention and care, even though they have nonsense and unacceptable reason for it and health professional must respect their decision (Jackson, 2010). If a patient admitted to hospital as conscious and the capacity to make the decision is lost the health professional only act the best interest to the patient (Brown, et al 2009). Mental health and consent important Every patient must be presuming to have the capacity unless this is evidence proof their lack capacity (jones, 2012). The Mental Health Act 2005 provides the legal framework for acting and making decision on behalf of individual who lack the mental capacity to make particular decision for themselves (Brown et al, 2009). Anyone who work with and/ or caring for an adult who may lack capacity to make a specific decision must comply with this Act when making decisions or Acting for that person. The same rules apply whether the decision is life changing events or everyday matters (Jones, 2012). The Mental Capacity Act 2005 section 5 state health professionals who provide care or treatment to the patient should take reasonable step to check patient’s capacity. Make sure lack of capacity is relation to the matter and act best interest to the patient. Failure to comply with the act procedures bringing a criminal law prosecution against a nurse or other health professional (Dimond, 2009).failure to obtain consent to treatment may amount to the crime of battery or negligence a common law offence (jones2012).>GET ANSWER