CAKE - Cheesecake Factory

Select a publicly traded company from the list below. Write a 2 - 3 page paper outlining the overview of the company you chose including a brief history, the market the company operates in, where the company is traded (e.g. Nasdaq or NYSE), and a strategic analysis. Headings should include:

Overview - history and background

Market - product and services, trading market, and national versus international

Strategic Analysis - SWOT and environmental constraints

Choose from:

CAKE - Cheesecake Factory

CRBL - Cracker Barrel

RRGB - Red Robin

TXRH - Texas Roadhouse

DRI - Darden Restaurants

Sample Solution