Abstract Here you are to summarize the contents of this paper. This summary should be one short paragraph that includes the purpose of this assignment, the theory chosen for this assignment, and the list of this assignment’s components in narrative (not list) form. Introduction Start writing your introduction here (1–2 paragraphs). An effective introduction prepares the reader by identifying the purpose of the paper and providing the organization of the paper. Aim to keep your writing objective using third person. Unless citing a classic work, aim to cite research articles and texts published within the past five years. Theory Identification and Application Describe the theory and its components. Next, apply the theory you have just described to the case study as listed. Include the rationale for selecting this theory along with ways various components of the theory might be applied to the case. Challenges & Solutions With Theory Application In this section, analyze the challenges that might apply to the case study when using this theory. Describe the potential solutions that could be used to resolve these challenges. Conclusion Please provide a conclusion that summarizes the main ideas of your paper. Scenario Taneka, a 17-year-old African-American female, is a high school junior. She is the eldest of three siblings living with her single-parent mother. Her mother has worked for the past 15 years at a manufacturing plant. Her father has not been a part of Taneka’s life. As the eldest, Taneka has held major responsibilities throughout her life to support her working mother, such as caring for her younger siblings: Derrick, now age 14, and Kenya, age 12. These early duties reinforced development of her natural leadership skills. Taneka has been recognized from an early age for being mature, responsible, and dependable. As her siblings have grown, she has been able to have part-time jobs, most recently as a salesperson at a teen fashion store in the local mall. It was here that she first realized she had a knack for dealing with people, and they responded well to her—employers, co-workers, and customers alike. She was recently approached by her supervisor to consider participating in the company’s employee leadership training program. This has caused Taneka to start thinking about post-secondary educational possibilities. Previously she had thought college was out of her reach, due to the limited financial resources of her family and no history of anyone in her family ever attending college. As such, she had not previously given much importance to her grades. Rather than participating in extracurricular school activities, she focused on working. She is on track for graduating with her class next year and has a current grade point average of 2.05. Taneka is now questioning her previous assumption about college or other post-secondary educational possibilities, but she does not have a clear idea of what she would like to pursue as a career. Choosing a career and a post-secondary program to prepare for it, seeking financial support, and navigating the admissions procedure all remain mysteries to her.
The number of inhabitants in India is expanding each year and this will directly affect the FMCG business and its associations. In spite of the fact that populace of India is expanding each year the populace development rate is diminishing over some stretch of time. In 2008 the populace development rate is 1.6%, in 2009 it is 1.5%. In 2010 the development rate is 1.3%. In spite of the fact that the figures didn't change definitely, the free market activity of the FMCG items will be influenced because of progress in populace structure. There will be diminish popular and exceptional rivalry as the birth rates and number of clients diminish. In particular it is the change is way of life of Indian clients and social conduct will influence the FMCG business in India. It will request another items and administrations over the time and will prompt increment in interest in R&D of FMCG organizations. Presently the world is looking with nourishment lack prompting expanding put resources into sustenance creation. In the event that the associations neglect to offer items and administrations as per changing way of life and conduct then it will be troublesome for any association to make due in the market. Financial: Current lull in worldwide financial situation influenced relatively every industry over the world. There has been increment in joblessness and low buyer spending power. This prompts customers not selecting to purchase costly items or administrations. This further pressurizes the RMCG organizations to lessen the costs for the items and administrations. Associations should audit this monetary ride and need to react in like manner, A fruitful association will react agreeing changing financial conditions, shopper and partner conduct. A proficient association must know about the changing financial condition the nation over and worldwide and should utilize an appropriate procedure to remain in the market. Political: Political elements will affect the association and industry and it is the obligation of the associations to follow it. It is important for the associations to follow the enactments actualized nonconformance of which may prompt genuine ramifications on the association. The legislature has actualized certain confinement in the import arrangements. However charge exceptions in deals and extract obligation are accommodated the little scale businesses. This will permit the SMEs to contribute progressively and will build the quantity of new participants. Transportation and framework offices are enhancing in urban as well as in the country zone which will help in conveyance organize. Mechanical: Progression in innovation support the generation with upgrade in nature of items and administrations rendered to the clients. Associations started to embrace e-business to enhance mark correspondence and market. Mechanical headway influences the supply to chain and exchanges along the chain basic. Associations diminished expenses with successful IT advances and expanded the rate of data exchanges. Innovation is having a key and enormous influence in the FMCG area by building up the new bundling, expanding profitability and longer timeframe of realistic usability of sustenance items. Better, more grounded, more successful and speedier are the key components that all makers in this part push for, as it drives deals. The headway upgrades the deals by empowering the makes to deliver better items with appealing bundling and better correspondence. With headway in correspondence innovation and rising web-based social networking system it empowers the associations to impart better to the clients by enhanced advertising efforts. Worldwide patterns: The financial emergency and lull had enormously influenced the business FMCG products over the world. However rising economies like India, China and Brazil are not significantly influenced and figure out how to do well to recoup rapidly. A typical pattern that was taken after over the world amid financial stoppage was exchanging down. Since, clients turned out to be more mindful searching for more affordable brands, extraordinary offers and rebates. This additional huge weight available costs because of extreme rivalry and down exchanging. However rising economies like India, China and Brazil saw improvement in hypermarkets helping the development of FMCG showcases in these nations. Large scale natural openings: India has Vast Rural Market with larger part of populace where the market is as yet undiscovered market. India has shoddy work to give cost advantage over different nations. Numerous multinational organizations are having taken a toll advantage by outsourcing its item necessities from its Indian organization. Ecological THREATS AND OPPORTUNITIES: Industry structure: The FMCG market of India separated into two divisions the sorted out segment and the disorderly segment. The composed part has just couple of Indian organizations and MNCS though the disorderly area is swarmed by a numerous nearby players. Indian FMCG advertise represents about Rs.460 billion where the market has been exceptionally involved by nearby and unbranded items. This has been a test for some, sorted out players to effectively dispatch an item and to involve the piece of the pie. Circulation and store network has likewise been a test as India's framework and transport frameworks not exactly supportive with a great many retail outlets in the nation. In spite of the fact that framework and transportation framework is creating as of late it is as yet considered as a test by numerous players. The FMCG part has an extensive variety of items including sweet shops, drinks, cleansers, toothpaste, can cleansers, shampoos, creams, powders, sustenance items, cigarettes. Run of the mill attributes of FMCG items are: The items take into account need, solace and extravagance. Cost and pay flexibility of interest shifts crosswise over items and customers. Singular things are of little esteem (little SKU's) albeit all FMCG items set up together record for a critical piece of the buyer's financial plan. The purchaser invests little energy in the buy choice. He at times ever takes a gander at the specialized particulars. Brand loyalties or proposals of solid retailer/merchant drive buy choices. Restricted stock of these items (huge numbers of which are perishable) are kept by shopper and wants to buy them as often as possible, as and when required. Brand exchanging is frequently prompted by substantial notice, suggestion of the retailer or verbal. Recognizing highlights of Indian FMCG Business FMCG organizations offer their items specifically to shoppers. Real highlights that recognize this segment from the others incorporate the accompanying: Plan and Manufacturing Low Capital Intensity as the vast majority of items in FMCG requires generally little interest in plan, hardware and other settled resources. Fundamental innovation required for assembling is effectively accessible. Outsider assembling is normal and the advantages incorporate creation and stock arranging adaptability, adaptability in controlling work expenses and coordinations. >GET ANSWER