In October 2000, with just a couple of weeks, until the three-month-old car-sharing startup closed on its first round of funding, Zipcar co-founder Robin Chase made an alarming discovery: the amount of revenue that Zipcars had generated for the month of September was half of what she estimated. After spending the previous 10 months networking, building a team, overseeing technology development, seeking funding, and otherwise navigating the confusing maze of twists and turns that entrepreneurs face in launching new ventures this was one set-back she was not expecting. The question facing Chase was what could and should she do to set the company on a profitable course and fast while safeguarding the company’s developing relationship with its 430 members.
To introduce students to the MIT Sloan 4 Capabilities Leadership Framework as a way to evaluate a leader’s strengths and weaknesses;
highlight the challenges and trade-offs entrepreneurs face in launching new ventures.
The ever-growing influence of the internet has brought social media as a dissemination method to the forefront. It’s potential to reach diverse audiences worldwide with immediacy sees it surpassing the use of radio and television as a form of communication for researchers. Blogs can be written online and published much quicker than journal articles or book chapters and importantly can be made relevant at a time to suit current events. Timing is a key component in disseminating as potential audiences, particularly policymakers, are interested in research that is relevant to current and upcoming events otherwise there is a tendency for any research results that may have been useful become outdated and ultimately ignored. The general public, parents, and importantly adolescent girls (who are central to this research) are attracted to the format of blogs; the non-specialist, informal style of writing would make the information more appealing to these potential audiences. However, one of the difficulties of blogging, as Robb (2014, p.244) discovered whilst disseminating his research on gender identities is “creating an audience for your postings”. The problem of getting the information discovered is difficult and other areas of communication may need to be considered where blogs can be signposted. Twitter is a more accessible social networking site which would present the opportunity to engage and “follow” and be “followed” by people or organisations with similar interests. Contact can be made with fellow researchers, practitioners and members of the public which allows for debate and discussion with a wide and diverse audience. As children are generally found to have greater confidence, knowledge, and interest in social media there is an opportunity here to involve the schoolgirl participants of the research. They could be involved in constructing an online Twitter poll based around the research results. Figure 1. Example of Twitter Poll This would engage users, particularly younger audiences and the general public and provide a good source of feedback. A limit of 140 characters can be restrictive in delivering research findings but polls along with links to articles, reports, blogs and journals can be used effectively.>GET ANSWER