Group Project: Case study – Apigee Technologies
Apigee faced competitive pressures from larger and more established IT companies venturing into the API domain, leading to the consolidation of medium-sized companies through mergers. In response, the company scaled up rapidly through strategic acquisitions and by deepening its relationships with existing clients.
As the number of employees grew, Apigee management felt the need to review its people management practices. Clearly, the unique DNA of Apigee could not be compromised. As the company expanded in size and scope, the leadership team needed to decide how to retain Apigee’s espoused core values, such as its personalised approach, a culture of freedom and high levels of employee empowerment.
The biggest challenge in this context is the sustainability of such a culture. An organisation needs to continually innovate and bring in fresh ideas to keep employees engaged. Managing the expectations of existing and potential employees becomes a critical challenge for leaders. Multiple benefits of a unique people-management approach are evident in Apigee’s case.
commentary on the subject, “in the Korean pop music scene, music itself was of minute importance compared with the style and image of the singers” (p.106). For the flashy mainstream KPOP idols that have only recently started to gain attention in Western media, it is difficult to succeed in the with only musical talent—many are pressured to undergo plastic surgery before debut in order to fit what is deemed attractive, lest suffer at the hands of unforgiving Korean netizens (aka “internet citizens”). The booming plastic surgery industry has led to the establishing of thousands of clinics throughout the country, all claiming that they hold the power to transform one’s physical appearance into that of their favorite celebrity. The competition between the plastic surgery clinics themselves to gain more customers for this growing industry propels the development of advanced techniques at affordable prices that has attracted people all over the world; in this way, capitalism plays a large role. BRIEF CONCLUSION South Korea’s obsession for perfection has led to an obsession with physical appearance—and with that plastic surgery has become the main means of attaining what was previously unattainable. As writer put it, “plastic surgery is integrated into daily life”—a fact that becomes apparent as one walks down the subway lines with advertisements for clinics lining the walls, or observes parents “gifting their children some form of surgery after they finish their national college entrance or watches shows like “Let Me In” that “capitalize[s] on the pain and angst of everyday patients to showcase the wonders of plastic surgery” (Ho 2018).>GET ANSWER