Write a case study on Aston Martin Selling Strategy
Sample solution
Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.
In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.
God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.
Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.
To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.
References
Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.
Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.
Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.
Sample Answer
Sample Answer
Case Study: Aston Martin Selling Strategy
Introduction
Aston Martin, a renowned luxury car manufacturer with a rich heritage and a reputation for producing high-performance vehicles, has implemented a strategic selling strategy to drive sales and enhance brand equity. This case study will analyze Aston Martin’s selling strategy, focusing on key initiatives that have contributed to the company’s success in the competitive luxury car market.
Background
Aston Martin, founded in 1913 in the United Kingdom, has established itself as a leading manufacturer of luxury sports cars and grand tourers. The company’s vehicles are known for their elegant design, superior craftsmanship, and exhilarating performance, attracting discerning consumers who value exclusivity and prestige.
Selling Strategy
1. Brand Positioning
Aston Martin has positioned itself as a symbol of luxury, sophistication, and performance, targeting affluent consumers who seek a unique and prestigious driving experience. By emphasizing its British heritage, craftsmanship, and attention to detail, Aston Martin has differentiated itself from competitors and created a strong brand identity that resonates with its target audience.
2. Experiential Marketing
Aston Martin leverages experiential marketing to create memorable interactions with potential customers and showcase the thrill of driving its vehicles. Through test drive events, track days, and exclusive driving experiences, the company allows consumers to immerse themselves in the Aston Martin brand and experience firsthand the performance and craftsmanship of its cars.
3. Personalization and Customization
Aston Martin offers a high level of personalization and customization options for its vehicles, allowing customers to tailor their cars to reflect their individual tastes and preferences. From bespoke paint colors and interior trims to customized features and finishes, Aston Martin enables buyers to create a truly unique driving experience that aligns with their lifestyle and personality.
4. Strategic Partnerships
Aston Martin has formed strategic partnerships with luxury brands and lifestyle companies to enhance its brand image and reach new audiences. Collaborations with renowned designers, watchmakers, and fashion houses have helped Aston Martin position itself as a lifestyle brand synonymous with elegance, style, and exclusivity.
5. Digital Marketing and E-Commerce
To reach a broader audience and adapt to changing consumer behaviors, Aston Martin has invested in digital marketing initiatives and e-commerce platforms. The company utilizes social media channels, online advertising, and digital content to engage with customers, showcase its vehicles, and drive online sales. E-commerce capabilities enable customers to explore Aston Martin’s product range, configure their dream car, and initiate the purchase process online.
Results
Aston Martin’s strategic selling strategy has yielded positive results, contributing to the company’s growth and success in the luxury car market. By focusing on brand positioning, experiential marketing, personalization, strategic partnerships, and digital engagement, Aston Martin has strengthened its brand presence, increased customer loyalty, and expanded its customer base globally.
Conclusion
Aston Martin’s selling strategy exemplifies a holistic approach to luxury car marketing, combining traditional brand values with innovative marketing tactics to create a compelling brand experience for consumers. By prioritizing brand differentiation, customer engagement, personalization, strategic partnerships, and digital transformation, Aston Martin has solidified its position as a leading luxury car manufacturer with a loyal customer following and a strong global presence. As Aston Martin continues to evolve and adapt to changing market dynamics, its strategic selling strategy will play a critical role in driving sales growth and sustaining its competitive advantage in the luxury automotive industry.
