Lance Wilkins is a retired account manager who used to work in the sales department of a television broadcaster. For decades, he made his living selling television advertising spots. He’d had a successful career, and, looking back at it, he considered himself lucky. During the last few years before retiring, he had witnessed a gradual shift in the viewing habits of the population. People started to watch less TV and spend more time online. TV program ratings took a hit, and advertisers did the logical thing: they cut their ad budgets for TV and increased them for online advertising. That meant that Lance’s job got harder and harder.
Lance retired the day he reached the minimum retirement age. He decided to move on to a new phase of his life: instead of riding quietly into the sunset, he took his retirement savings and invested in something he had been considering for years—he bought a small motel on the Florida coast. Lance was convinced he could easily manage a simple business like a motel without a restaurant, and fancied becoming an owner of a resort motel where he could oversee a business and feel like he was on a perpetual vacation at the same time. The reality proved to be somewhat different from that happy dream, however.
The property that Lance purchased was a 65-room motel called The Windjammer. Lance decided to make no personnel changes and to keep all 20 of the motel’s staff members, who all seemed to be decent, hard-working, reliable individuals. Lance himself had never worked in a hotel or motel before, so he studied the reports and financial statements of The Windjammer carefully in order to develop an understanding of the business.
Lance noticed that on most nights the motel had a large number of unsold rooms. It intrigued him that 25 to 30 units frequently stayed vacant while the other rooms were sold successfully. Why couldn’t all or almost all of the rooms be sold? He decided to do something to address that question, and, being a former salesman, he understood the importance of motivation. He talked to Barbara, who was in charge of the front office. It was Wednesday of the first week in March. He offered her an incentive in the form of a performance bonus for each sold-out night for the rest of the month.
“I think it’s possible to fill the motel, provided I have the flexibility to use different price points,” suggested Barbara. Lance told her he wanted to sell out on as many nights as possible and authorized Barbara to use whatever tactics she saw fit—after all, she was the one with the industry experience. They agreed to discuss the March results early in April.
One day in the first week of April, Lance and Barbara reviewed the motel’s reports for March over cups of coffee in the back office behind the front desk. The Windjammer’s occupancy rate showed a record high for the whole month. The motel had produced a monthly occupancy of 86 percent! Lance could hardly contain his satisfaction. Fourteen sold-out nights! They came really close to a full house on a number of other nights as well. Lance congratulated Barbara on a job well done and handed her an envelope with a check. The performance bonus was well deserved, he thought.
Lance kept studying the monthly reports after Barbara returned to her post at the front desk. He was pleased with himself and couldn’t stop smiling—until he saw the report on room rates. He cleaned his glasses and took a closer look at the printout, because he didn’t believe his eyes at first. The motel’s posted room rate was $75 in March. After all group discounts, senior discounts, and agency commissions were factored in, Lance expected the average net rate for March to be at least in the high $50 range. Anything over $56 would have been fine with him. However, The Windjammer’s net rate was only $32.18. Lance couldn’t believe it. Clearly, Barbara had discounted frequently and heavily to sell out.
After some time for reflection and more coffee, Lance realized that March’s incentive for Barbara had involved only one key variable, which could account for the problem. He wanted to be a shrewd hotelier, and, after a chat with Barbara, she accepted the new challenge for the new month. Lance would pay her a performance bonus for April if the motel’s ADR reached $60 or more.
April was a month of softer demand, but as far as Lance was concerned the motel had a good chance to keep its rates up. A competitor motel in the area started an extensive renovation project and closed down half of its rooms as well as its outdoor pool. Also, the new highway sign for The Windjammer was finally put up, and Lance had high hopes for that as well.
April was not as busy as March had been. Anyone could see that by simply looking at the number of cars in the motel’s parking lot, which Lance had a habit of doing each night. He also noticed that the vehicle models were somewhat different in April: he saw old, beat-up cars less frequently than he had in March and noted more new-looking SUVs and import autos. He prepared for the end-of-the-month meeting with Barbara with eager anticipation.
At the meeting, Lance was impressed by the increased ADR for April. He congratulated Barbara for reaching a record ADR of $67.48, and handed her another bonus. Clearly, Barbara had stopped the practice of indiscriminate heavy discounting; this change had resulted in a dramatic ADR turnaround. In fact, she had not made any rooms available to OTAs, so the ADR was also the net rate.
Unfortunately, it was not only the ADR that changed dramatically in April. The motel’s monthly occupancy took a nose dive, dropping to 41 percent—less than half of the occupancy in March!
Lance scratched his head. He was learning the lodging business the hard way, he thought ruefully. He considered reading up on room statistics and hotel data analytics. He had recently heard about a key performance indicator called RevPAR that he needed to investigate further, and he also had read about the importance of monitoring variable costs. He knew it cost him, on average, $16 to clean one guestroom. He decided he’d better run some financial reports and look them over before discussing the next performance bonus with Barbara.
- Which RevPAR is better for a hotel owner and/or a hotel manager: the one in March or the one in April? Is there a meaningful difference?
- Take the March hotel data (rate, occupancy, variable cost per room) and calculate it: what occupancy would be required in April with the new increased ADR to generate identical net room revenue?
- Take the April hotel data (rate, occupancy, variable cost per room) and calculate it: what occupancy would be required to generate identical net room revenue with the lower ADR of March?
- What did Lance learn after he developed the first and second performance incentives for Barbara?
The United States is home to the absolute generally infamous and productive sequential executioners ever. Names, for example, Ted Bundy, Gary Ridgeway, and the Zodiac Killer have become easily recognized names because of the horrendous idea of their violations. One of the most productive sequential executioners in American history is John Wayne Gacy. Nicknamed the Killer Clown in view of his calling, Gacy assaulted and killed at any rate 33 adolescent young men and youngsters somewhere in the range of 1972 and 1978, which is one of the most elevated realized casualty tallies. Gacy's story has become so notable that his wrongdoings have been included in mainstream society and TV shows, for example, American Horror Story: Hotel and Criminal Minds. Legal science has, and keeps on playing, a significant part in the comprehending of the case and ID of the people in question. John Wayne Gacy's history of sexual and psychological mistreatment was instrumental in arousing agent's curiosity of him as a suspect. John Wayne Gacy was conceived on March 17, 1942, in Chicago, Illinois. Being the main child out of three kids, Gacy had a stressed relationship with his dad, who drank vigorously and was frequently damaging towards the whole family (Sullivan and Maiken 48). In 1949, a temporary worker, who was a family companion, would stroke Gacy during rides in his truck; in any case, Gacy never uncovered these experiences to his folks inspired by a paranoid fear of revenge from his dad (Foreman 54). His dad's mental maltreatment proceeded into his young grown-up years, and Gacy moved to Las Vegas where he worked quickly in the rescue vehicle administration before turning into a funeral home specialist (Sullivan and Maiken 50). As a morgue specialist, Gacy was intensely associated with the treating cycle and conceded that one night, he moved into the final resting place of an expired high school kid and touched the body (Cahill and Ewing 46). Stunned at himself, Gacy re-visitations of Chicago to live with his family and graduates from Northwestern Business College in 1963, and acknowledges an administration learner position with Nunn-Bush Shoe Company. In 1964, Gacy is moved to Springfield and meets his future spouse, Marlynn Myers. In Springfield, Gacy has his subsequent gay experience when an associate shakily performed oral sex on him (London 11:7). Gacy moves to Waterloo, Iowa, and starts a family with Myers. Be that as it may, after normally undermining his significant other with whores, Gacy submits his previously known rape in 1967 upon Donald Vorhees. In the coming months, Gacy explicitly manhandles a few different adolescents and is captured and accused of oral homosexuality (Sullivan and Maiken 60). On December 3, 1968, Gacy is indicted and condemned to ten years at the Anamosa State Penitentiary. Gacy turns into a model prisoner at Anamosa and is allowed parole in June of 1970, an only a brief time after his condemning. He had to migrate to Chicago and live with his mom and watch a 10:00PM time limitation. Not exactly a year later, Gacy is accused again of explicitly attacking a high school kid however the young didn't show up in court, so the charges were dropped. Gacy was known by numerous individuals in his locale to be an energetic volunteer and being dynamic in network governmental issues. His function as "Pogo the Clown" the comedian started in 1975 when Gacy joined a nearby "Carefree Joker" jokester club that routinely performed at raising support occasions. On January 3, 1972, Gacy submits his first homicide of Timothy McCoy, a 16-year old kid making a trip from Michigan to Omaha. Asserting that McCoy went into his room employing a kitchen blade, Gacy gets into a physical fight with McCoy before wounding him over and over in the chest. In the wake of understanding that McCoy had absentmindedly strolled into the live with the blade while attempting to plan breakfast, Gacy covers the body in his slither space. Gacy conceded in the meetings following his capture that executing McCoy gave him a "mind-desensitizing climax", expressing that this homicide was the point at which he "understood demise was a definitive rush" (Cahill and Ewing 349). Right around 2 years after the fact, Gacy submits his second homicide of a unidentified young person. Gacy choked the kid before stuffing the body in his wardrobe before covering him (Cahill 349). In 1975, Gacy's business was developing rapidly and his hunger for youngsters developed with it. Gacy frequently attracted youngsters under his work to his home, persuading them to place themselves in binds, and assaulting and tormenting them before choking them (Cahill 169-170). The majority of Gacy's killings occurred somewhere in the range of 1976 and 1978, the first of this time occurring in April 1976. A significant number of the young people that were killed during this time were covered in a slither space under Gacy's home. For the rest of the homicides, Gacy confessed to losing five bodies the I-55 scaffold into the Des Plaines River; nonetheless, just four of the bodies were ever recouped (Linedecker 152). In December 1978, Gacy meets Robert Jerome Piest, a 15-year old kid working at a drug store and extends to him an employment opportunity at Gacy's firm. Piest advises his mom regarding this and neglects to restore that night. The Piest family records a missing individual's report and the drug specialist advises police that Gacy would in all likelihood be the man that Jerome addressed about work. When addressed by the police, Gacy denied any contribution in Piest's vanishing. Nonetheless, the police were not persuaded, and Gacy's history of sexual maltreatment and battery provoked the police to look through his home. Among the things found at Gacy's home were a 1975 secondary school class ring with the initials J.A.S., numerous driver's licenses, binds, garments that was excessively little for Gacy, and a receipt for the drug store that Piest had worked at. Through the span of the following not many days, specialists got numerous calls and tips about Gacy's rapes and the strange vanishings of Gacy's representatives. The class ring was in the long run followed back to John A. Szyc, one of Gacy's casualties in 1977. Futhermore, after inspecting Gacy's vehicle, agents found a little group of filaments looking like human hair, which were sent to the labs for additional investigation. That very night, search canines were utilized to identify any hint of Piest in Gacy's vehicle, and one of the canines demonstrated that Piest had, indeed, been available in the vehicle. On December 20, 1977, under the pressure of steady police reconnaissance and examination, Gacy admits to more than 30 killings and educates his attorney and companion where the bodies were covered, both in the creep space and the stream. 26 casualties were found in the creep space and 4 in the waterway. Gacy is captured, indicted for 33 homicides, and condemned to death by deadly infusion. He endeavored a madness supplication however was denied, and was executed on May 10, 1994. There were a few scientific markers that specialists used to attach Gacy to the homicides. A portion of these include fiber examination, dental and radiology records, utilizing the decay cycle of the human body, and facial reproduction in recognizing the people in question. Specialists discovered strands that took after human hair in both Gacy's vehicle and close to the slither space where the bodies were covered. Notwithstanding these hair tests, examiners additionally discovered filaments that contained hints of Gacy's blood and semen in a similar territory. Blood having a place with the casualties was found on a portion of the filaments, which would later legitimately attach Gacy to the wrongdoings. The filaments in Gacy's vehicle were examined by scientific researchers and coordinated Piest's hair tests. Besides, the hunt canines that established that Piest had been in Gacy's vehicle demonstrated this by a "demise response", which told specialists that Piest's dead body had been within Gacy's vehicle. Out of Gacy's 33 known casualties, just 25 were ever decisively recognized. A large number of Gacy's casualties had comparable physical portrayals and were in this way difficult to recognize by absolutely asking the general population. To recognize the people in question, examiners went to Betty Pat Gatliff, a pioneer in legal science and facial reproduction. Facial remaking is the way toward reproducing the facial highlights of a person by utilizing their remaining parts. Certain facial highlights, for example, facial structures, nasal structure, and in general face shape can be valuable in recognizing a casualty even long in the afterlife. By utilizing these highlights, and with the assistance of program, measurable examiners can make a picture of an individual's face, which is instrumental in distinguishing casualties after their bodies have rotted. Facial recreation should be possible in a few measurements. Two-dimensional facial reproductions is utilized with skull radiographs and depend on pre-passing photos and data. In any case, this isn't really ideal in light of the fact that cranial highlights are not generally obvious or at the correct scale (Downing). So as to get a reasonable and more exact portrayal of the casualty's face, a craftsman and a legal anthropologist are normally vital (Downing). Three-dimensional facial reproduction is finished by models or high goal, three-dimensional pictures. PC programs can make facial reproductions by controlling examined photos of the remaining parts and use approximations to reproduce facial highlights. These will in general deliver results that don't look counterfeit (Reichs and Craig 491). Now and then, examiners will utilize a strategy called superimposition as a method for facial recreation. Tragically, it's anything but an ordinarily utilized strategy, as it expects specialists to have some information about the character of the remaining parts they are managing. By superimposing a photo of a person over the skeletal remains, examiners can check whether the facial highlights line up with the anatomical highlights, permitting them to distinguish a casualty. On account of John Wayne Gacy's casualties, specialists had the option to utilize facial reproduction to recognize nine of the bodies found in the slither space. The accompanying realistic shows the facial recreations of these nine casualties: Since facial reproduction was insufficient to recognize the entirety of the v>GET ANSWER