Case study on marketing ethics

Choose one of the video clips or articles from this module about marketing.

Summarize the main facts of the case.

Who are the stakeholders involved in this case?

What ethical issues or principles (if any) are involved in this case?

Has anyone behaved in a way that was unethical? Explain?

As an independent arbitrator what recommendations would you make? Explain your reasoning

Give a short summary of your analysis.

utube video Cultural difference in business | Valerie Hoeks | TEDxHaarlem

utube video McDonald’s TV Advertisements in different countries. by lawerence Lee Hand gestures globally




Sample Solution