CASE STUDY: Workers at Amazon are Not Feeling Motivated
While Amazon has become the undisputed giant of the e-commerce world, its growth has come at the expense
of employee motivation. Poor working conditions in its fulfillment centers suggest an imminent employee
morale crisis. Amazon now faces difficult decisions about balancing the needs of its workers with its mandate
to deliver growth and profits to shareholders. This activity is important because it illustrates such tradeoffs,
which are common in both large and small companies.
The goal of this exercise is for you to consider options that Amazon might have to address employee
motivation and morale in a number of critical areas.
Read about Amazon’s working conditions and employee morale crisis. Then, using the three-step problemsolving approach, answer the questions that follow.
Across the globe at over 175 fulfillment centers, more than 125,000 workers frantically “pick, pack, and ship
millions of Amazon.com customer orders to the tune of millions of items per year.”1 Amazon’s innovations, like
free 2-day shipping for Prime members, dash buttons, and in-home delivery, have made the retail giant a
standout in customer service. The company has consistently received award-winning customer satisfaction
ratings.2 Amazon became the most valuable public company and second largest e-commerce company in the
world in 2019 by being hyper-focused on customer experiences.3
link January 1960 in order to interlink these three nation by a rapid communication system. At that time US as a member of bilateral agreement of 1959 with Turkey Pakistan and Iran sanctioned $1,837,000 to gear up a project engineering and equipment by CENTO. Meanwhile spectacular political changes took place in Turkey. On the other side in Turkey the pro-American Government of Adana Menderes was overthrown in May1960, in a coup d’??tat and General Gursel took over power. Though Pakistani newspapers and political leaders expressed concern over the fate of the ousted leader, the Pakistani Government recognized the new Government on 30 May 1960 in the same year (Ahmad, 1981). Turkey’s stance over Kashmir Issue In the early sixties, the Turkish leaders and their public opinion showed keen appreciations of Pakistan’s point of view in regard to the Kashmir dispute. For instance in February 1962, the Yeni Istanbul, a widely circulating daily of Turkey, in article of that newspaper, supported Pakistan’s right stand’ on Kashmir issue and stated that Kashmir possessed the same powerful weapon of nationalism which Mr. Nehru had used while occupying Goa. It added that if the world considered the occupation of Goa normal and supported India in this case, on the plea of nationalism, the Indian Premier should have accepted Pakistan’s right over Kashmir and acted with greater understanding (Ali, 2001). At the time of Sino-Indian border war in 1962, Turkey had postponed a decision on an offer of arms to India following a vigorous protest by Pakistan. According to the Time of London (5 November 1962) Turkey had agreed, that to provide some fairly old mountain howitzers to India for use against the Chinese invasion. An aircraft containing the first consignment of Turkish arms for India was already waiting at Ankara airport when the Pakistani ambassador to Turkey conveyed his government’s protest to the Turkish Foreign Minister (Ahmad, 1981). In October 1966, The Turkish Foreign Minister made an impassioned plea before>GET ANSWER