by Dan | Jan 5, 2024 | Marketing
Many companies use social media as a means to communicate with consumers. Additionally, companies are increasingly discovering the power of social media “influencers” to promote their brands and products. Watch the TED Talk from Rachel David, CEO of...
by Dan | Nov 4, 2023 | Marketing
an analysis of Apple Analyze the company from the perspective of the Competitor Analysis, Internal Analysis, Brand Equity, . Propose a plan for the next five years with appropriate monitoring in place. Tip: Make explicit use of the theory found in “Reinvent...
by Dan | Oct 29, 2023 | Marketing
4P’s The Boucher Shop For this assignment you will market new ideas for a very busy local XYZ Butcher Shop/ Deli. This business sells everything from prepared meals, deli meats, steak, chicken, seafood and more. So what’s more? What other types of options should XYZ...
by Dan | Oct 24, 2023 | Marketing
write 1000 words minimum on the classic Theodore Levitt 1960 paper called Marketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffers from marketing myopia when a company views marketing strictly from the standpoint of...
by Dan | Oct 13, 2023 | Marketing
Prepare a SWOT Analysis focusing on the Marketing Concepts found within each of the 4 categories for a brand of your choosing. Length will likely be 5-8 pages, double-spaced. Please site where appropriate and support your information with research. Bud Light’s...
by Dan | Oct 4, 2023 | Marketing
Discuss how social media is used in Presidential Elections in terms of communicating with voters, fundraising, and campaign organizing. Discuss how databases of political information can be used to help voters make decisions on candidates and issues. Support...
