Define the main causes of NPD Failure
2) Sustainability
a. Define circular economy. Explain the main 3 strategies the clothing industry is trying to use to become more sustainable
b. What is the packaging that you will recommend to launch an Oat drink? Why?
i. Think of 3 strategies you will use to communicate the sustainability effort that your company is doing?
ii. How would you persuade the customer?
Sample Solution
