You work for Motorola in the global cell phone group. You have been made operations/project manager
for the design of a new cell phone model. Your supervisors have already scoped the project so you have
a list showing the work breakdown structure and this includes major activities. You must plan the
production schedule and calculate production duration. Your boss wants the schedule on his desk
tomorrow morning! You have been given the information below. It includes all of the activities required
and the duration of each activity. Also, dependencies between the activities have been identified.
Remember that the preceding activity must be fully completed before work on the following activity can
be started. It is divided into five major production processes. Process “P” involves developing
specifications for the new cell phone. Here decisions related to such things as battery life, size of the
phone and features need to be determined. These details are based on how a customer uses the cell
phone. These user specifications are redefined in terms that have meaning to the subcontractors that
will actually make the new cell phone in Process “S” supplier specifications. These involved engineering
details for how the product will perform. The individual components that make up the product are the
focus of Process “D”. Process “I” brings all of the components together and a working prototype is built
and tested. Finally in Process “V”, vendors are selected and contracts are negotiated.
- Produce a network diagram that includes all of the activities. What is a network diagram and why is it
- Produce a Gantt chart that includes all of the activities. What is a Gantt Chart and why is it important?
- Calculate start and finish times for each activity. Assuming a start date of 10/1/2015, what is the finish
- What is the total number of weeks for completing the process?
- Which activities have slack? What is slack?
- Which activities are on the critical path? Why do we use the critical path in scheduling?
- Your boss would like you to suggest changes that could be made to production that would significant
shorten it. What would you suggest?
Expectations and perceptions of consumers play a significant role in evaluating service quality. I was interning with an IT service provider firm and was responsible for the marketing of their services as well as generating leads. It is therefore important for us to adequately understand the complete requirements so that relevant adjustments can be implemented to service in order to satisfy consumer needs. One of my major role there was to highlight the services provided by the firm and also come up with different digital marketing strategy and spread the awareness to the consumers via certain digital campaigns and cold callings. The buying behavior of the existing clients was buying the services that were provided by the company at the initial phase. All the business was coming through the personal contacts of the CEO. But that was not enough to generate profits as the projects were not long term. While the company is in a growing phase, they were entering into the latest technologies and were capable of providing the services for the same. But due to the lack of awareness within the existing clients as well as the lack of information to the prospecting clients, they were unable to generate any profits. So the CEO decided to set up a new sales and marketing team including the digital marketing experts and content writers. Mr. Gupta has joined the company as a sales manager in 2017. He had completed an executive management program in sales and marketing from a top management institute in India. He had nine years of corporate sales experience and was considered a performer in the industry. After the continuous brainstorming sessions and multiple meetings, the sales and marketing teams came up with the decision that the prospecting clients are still not aware of the services and capabilities of the company yet so they need to organize a social media campaigns through multiple platforms. Mr. Gupta set up a meeting with the stakeholders and CEO of the company to discuss the problem faced by the marketing and sales team of lack of proper tools and methods to manage and conduct the digital marketing campaigns. For this, they require financial support from the company to buy these useful tools but obviously, they were expensive tools. CEO along with the IT head of the company strongly believed that investment should only be done on the development and services projects with the IT people and not to utilize the money on the online platforms. Mr. Gupta came up with the marketing strategy and show the numbers and the buyers behavior till now and concluded that lack of awareness is stopping the company to pen>GET ANSWER