Develop an awareness of change in an organisation and the need to develop vision and manage the needs of diverse stakeholders.
Choose an organisation that operates within a dynamic environment (Choose any company apart from Tesco, preferably British Company), and is currently undergoing, or has recently undergone, radical structural change.
1. Describe, briefly, the changes that have been proposed and the environmental factors that have led to these changes.
2. With reference to Change Management literature analyse the potential issues that could aid or hinder the desired change.
3. Explain the vision behind the changes, communication strategy/channels used and whether/how they were adapted for diverse stakeholders.
4. Summarise your assessment (evaluation) of the success/failure of the change initiative. Make recommendations on how the changes were/could have been successfully implemented, and how the diverse stakeholders could be more effectively managed.