Question 1 (25 points)
Please read the case “chestnut Ridge Country Club” and answer the following questions.
- Overall, how does Chestnut Ridge compare to the other three country clubs (Alden, Chalet, and Lancaster)? (5 points)
- In what areas might Chestnut Ridge consider making improvements to attract additional members? (10 points)
- What kind of research design is being used (exploratory, descriptive or causal research design)? Is it a good choice? (You have to provide a clear rationale (10 points).
Hint: The case has used a questionnaire.
Question 2 (25 points):
Comment on the short questionnaire that follows. Please list at least four issues in the questionnaire design and provide the correct design answers to these issues. (Reference to Chapter 12).
(Note: Please don’t fill in the questionnaire assuming you’re the survey respondent. You are not. Instead, you are the marketing researcher. This questionnaire has some obvious flaws. For example, the age category is non-exhaustive).
Objective of the questionnaire: to determine respondent buyer intentions regarding the purchase of a new car.
Please indicate your income: _________
When will you buy your next car? __
Age Category: ___0-18 ___19-24 ___35-44 ___45 & over
How much will you spend on your next car? _
List the types of cars you will consider in your next purchase:
What is the make and model of your present car? ______
unjustly. Also, in today’s world, wars are no longer fought only by states but also non-state actors like Al-Queda and ISIS, showing Vittola’s normative claim on authority is outdated. This is further supported by Frowe’s claim that the leader needs to represent the people’s interests, under legitimate authority, which links on to the fourth condition: Public declaration of war. Agreed with many, there must be an official announcement on a declaration of war (Frowe (2011), Page 59-60&63). Finally, the most controversial condition is that wars should have a reasonable chance of success. As Vittola reiterated, the aim of war is to establish peace and security; securing the public good. If this can’t be achieved, Frowe argues it would be better to surrender to the enemy. This can be justified because the costs of war would have been bigger (Frowe (2011), Page 56-7). Consequently, jus ad bellum comprises several conditions but most importantly: just cause and proportionality. This gives people a guide whether it’s lawful to enter a war or not. However, this is only one part of the theory of the just war. Nevertheless, it can be seen above that jus ad bellum can be debated throughout, showing that there is no definitive theory of a just war, as it is normatively theorised. Jus in bello The second section begins deciphering jus in bello or what actions can we classify as permissible in just wars (Begby et al (2006b), Page 323). First, it is never just to intentionally kill innocent people in wars, supported by Vittola’s first proposition. This is widely accepted as ‘all people have a right not to be killed’ and if a soldier does, they have violated that right and lost their right. This is further supported by “non-combatant immunity” (Frowe (2011), Page 151), which leads to the question of combatant qualification mentioned later in the essay. This is corroborated by the bombing of Nagasaki and Hiroshima, ending the Second World War, where millions were intently killed, just to secure the aim of war. However, sometimes civilians are accidentally killed through wars to achieve their goal of peace and security. This is supported by Vittola, who implies proportionality again to justify action: ‘care must be taken where evil doesn’t outweigh the possible benefits (Begby et al (2006b), Page 325).’ This is further supported by Frowe who explains it is lawful to unintentionally kill, whenever the combatant has full knowledge of his actions and seeks to complete his aim, but it would>GET ANSWER