CLASS PROJECT INFORMATION
Students will choose a current contemporary health issue (approved by the professor) to investigate and become an expert. Students need to incorporate a detailed explanation of the topic, in addition to, examining current research being conducted in the field from primary articles. Further details on project requirements are outlined in Class Project Part II. The content of the project will be contracted with the professor. Students must declare his/her intention by completing the attached contract and submitting it by the assigned deadline. Some examples of how this may be accomplished are:
- Submit a PowerPoint presentation.
- Video a documentary on the health topic.
- Develop a webpage on a health issue with the use of credible references.
Sample Presentation Topics
- Female Athlete Trid
- Pick one Infectious Disease (e.g. SARS, Avian Flu, H1N1, Zika)
- Pick one Foodborne Illness (e.g. E coli, Salmonella, Listeria)
- Pick one Fad Diet (e.g. Atkins, South Beach)
- Body Dysmorphic Disorder, Anorexia, or Bulimia
- Gastric By-Pass Surgery
- Male Contraception Pill
- Metabolic Syndrome
- Type I, Type II or Gestational Diabetes
- Pick one Sexual Transmitted Disease (e.g. HPV, Herpes)
- Organic Foods, Genetically Modified Foods or Food Additives
- Affordable Care Act
- Human Trafficking
- Legalization of Marijuana
- Texting & Driving
- Suicide among Teens/College Students
Students have to submit a contract (attached) proposing their topic and method of completing the project by the assigned due date for professor approval. Once complete, attach and submit the contract. Students who do not submit a proposal for approval by the deadline will not be allowed to participate in the Part II of the project worth 50 points. No late submissions accepted under any circumstances.
Class Presentation contract.docx
Class Presentation contract.pdf
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One of the most mainstream cafés in the United States is Starbucks. This is an organization that has had such a great amount of achievement throughout the years, and this achievement has permitted Starbucks to turn into an industry head. In this report, a business examination will be directed on Starbucks. This examination will cover the accompanying subjects: portions of the general condition, the five powers of rivalry, tending to the powers of rivalry, outside dangers and openings, the best qualities and shortcomings, the organization's assets and abilities and capabilities, and the organization's worth chain. Sections that Rank Highest in Influence There are six sections that can influence an organization's the same old thing: political, financial, social, innovative, natural, and lawful (PestleAnalysis.com, 2017). For Starbucks and the espresso business, the main two portions that have the most astounding impact on the café chain are financial and ecological. The financial factor impacts Starbucks in such a case that the American economy endures or winds up temperamental, it can seriously affect what number of shoppers can stand to keep acquiring and devouring Starbucks items. Additionally, the monetary portion can influence Starbucks as far as increasing expenses of provisions, for example, espresso beans. With increasing expenses, Starbucks should raise its costs considerably further, and for an organization that is now considered to have high costs, raising them significantly more could cost the organization clients, deals, and created incomes (PestleAnalysis.com, 2017). The second section that impacts both Starbucks and the espresso business, the natural portion has a noteworthy impact. The natural fragment has such an enormous effect on Starbucks and the espresso business in such a case that there are ecological changes, it could bargain either the nature of the espresso beans that are developed or what number of beans can be developed. This would significantly affect the measure of espresso based items that Starbucks could offer to its clients (PestleAnalysis.com, 2017). Five Forces of Competition The five powers of rivalry allude to the accompanying five powers: aggressive contention, provider control, purchaser control, danger of substitution, and risk of new passage (Tander, 2015). The two powers that are the most huge for Starbucks are focused contention and the danger of substitution. The power of focused contention is critical for Starbucks in such a case that organizations can offer espresso items at lower costs than Starbucks, it tends to be likely that Starbucks will lose clients to these different organizations. The power of the danger of substitution is huge for Starbucks supposing that there are substitute items that are created to battle espresso or the espresso based drinks that Starbucks offers, Starbucks' deals and incomes could diminish exponentially. Before, Starbucks has endeavored insignificant endeavors to battle these two powers. It can't do a lot to battle the risk of a substitute item, however it is attempting to separate itself from different organizations that offer espresso and espresso based items. In the event that Starbucks can make a decent wellspring of focused separation, at that point it will battle the aggressive contention that exists and that will just increase. Endeavors to Address the Two Forces Soon, there are things Starbucks may do to improve its capacity to address these powers. For the focused contention, what Starbucks can do is to build up a line of lower evaluated items. With lower evaluated espresso, Starbucks can keep its clients as opposed to losing them to organizations like McDonald's or Dunkin Donuts that are putting forth lower estimated espresso items. The second thing that Starbucks can do is to underscore the Starbucks Experience to its clients, as this is an encounter that its rivals don't generally offer to their clients. This will set Starbucks separated from its rivals and to help battle the aggressive contention. For the power of the danger of substitution, what Starbucks can do is to do however much research as could be expected to remain in front of the patterns. In the event that there are items that are being created to battle espresso, Starbucks can get some answers concerning them as right on time as could be expected under the circumstances. This will keep Starbucks in front of the patterns, and this will permit Starbucks to build up the substitute items in the meantime as or even in front of its rivals. Outside Threats and Opportunities that Face Starbucks For an industry driving organization, there are various dangers that exist. One of the most noteworthy dangers confronting Starbucks is an ascent in espresso items from its rivals. Since the costs of Starbucks' items are somewhat high, there are extraordinary open doors for contenders to offer espresso items at a lower cost. This is actually what organizations like McDonald's and Dunkin Donuts are doing as a way to draw a portion of the Starbucks clients to their organizations in view of the lower costs (Dalavagas, 2016). The second most critical risk that is confronting Starbucks is the unpredictability of the cost of espresso. Since espresso is made with espresso beans, the industry is dependent upon the ranchers who develop the beans and afterward supply Starbucks with them. At the point when there are increments in the expenses of cultivating, or something, for example, shipping or charges, at that point the cost that Starbucks pays for its provisions increments. Increments in expenses for Starbucks will make the organization raise the costs of its items much further to make up for the expansion. Along these lines, increments in the supply costs for Starbucks, especially for espresso beans, will legitimately influence its clients since they should pay much more cash for the items they need (Dalavagas, 2016). To manage these two most genuine dangers, what Starbucks ought to do is to figure out how to bring down the expense of its items. Regardless of whether it can't bear to bring down the costs of the majority of its items, it ought to consider offering a line of espresso that is lower in cost. This will keep the clients from leaving Starbucks to go to a progressively reasonable spot for espresso, for example, McDonald's or Dunkin Donuts. On the off chance that there is a line of lower estimated espresso, it could imply that there are lower expenses related with the beans for these items, thus this would help better control costs for Starbucks (Dalavagas, 2016). Fortunately, for Starbucks, there are openings that additionally exist. One of the most huge open doors is for worldwide development. Since there was next to no business that added to the general deals and incomes for Starbucks the previous couple of years, there is a lot of space for worldwide development. In the event that there is worldwide development, it would take a portion of the money related weight or obligation off of the areas in the United States. It would likewise cause Starbucks to have more deals and incomes created (Dalavagas, 2016). The second most noteworthy open door for Starbucks is for buyer bundled merchandise. This is something that Starbucks is starting to exploit. Items that Starbucks could offer to purchasers would incorporate things like single-serve espresso units and ground espresso beans. Both of these items would enable clients to blend their own Starbucks espresso at home, either with an espresso creator or a one-cup fermenting machine (Dalavagas, 2016). For this chance, Starbucks should proceed to create and offer a greater amount of these items for its clients to buy for home use. The procedure that Starbucks should use to exploit these most critical open doors is a two-section technique. To start with, it should proceed with its universal extension, including both the foundation of more areas and more prominent showcasing and publicizing to advance its items in the global markets. The second piece of this arrangement includes creating and offering more shopper bundled products (Dalavagas, 2016). Qualities and Weaknesses As an industry head, there are such a significant number of qualities that Starbucks has as a company. Its most noteworthy quality is its solid image. Due to its solid image, when individuals see the Starbucks green and white logo, they naturally partner it with the espresso business powerhouse. Additionally, in light of its solid image notoriety, when individuals need to go to a café, they might probably consider Starbucks before some other organization. A few people may not know about different cafés other than Starbucks. The more grounded the brand, the more business can be created through expanded deals and incomes (Dalavagas, 2016). This will just serve to reinforce the hold that Starbucks has on its industry into what's to come. A second quality for Starbucks is what is known as the Starbucks Experience. This alludes to the experience that clients get from being in the Starbucks areas. With the Starbucks experience, there is a warm and inviting environment for clients to buy espresso drinks and bites as well as plunk down and invest energy at the areas. This is the reason Starbucks offers its clients free Wi-Fi association, and it urges its clients to sit and invest energy at its tables. It is entirely expected to see a Starbucks area loaded up with clients who are drinking the espresso refreshments while taking a shot at a workstation, electronic tablet, or some other electronic gadget (Dalavagas, 2016). For these main two qualities, Starbucks needs to utilize a technique that will enable the organization to exploit them. The best methodology to epitomize the best two most critical preferences is for Starbucks to dispatch all the more showcasing and promoting efforts to feature the Starbucks Experience. What this will do is teach buyers who don't know about the Starbucks Experience to tell them what it is while strengthening the brand notoriety for a brilliant café that makes a quiet climate for its clients to sit and make the most of their drinks and bites while on their electronic gadgets and free Wi-Fi association (Dalavagas,>GET ANSWER