Messages from an Ad
Module 04 Content
We're talking a lot about advertising and social media this week. Let's apply this directly to one of the successful ad campaigns mentioned in this module's lecture:
o ALS #IceBucketChallenge
o Always #LikeAGirl
o Coca-Cola #ShareaCoke
o IKEA bookbook video
o McDonald's Super Bowl 2015
o Taco Bell #OnlyInTheApp
o Virgin America Boo videos
o A campaign of your choosing
In a minimum of 3 pages, please do the following:
o Provide a summary of the ad or include a screenshot, and explain what the intent behind the ad is.
o From there, look at what the ad actually says (like the beer ad from Module 3 says that women are sex objects).
o Describe how social media plays into the intent and the actual message?
o What made it successful (or not successful)?
o What ideas and opinions do you have about the product or brand after reviewing the ad?
o What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?
Sample Solution