Cola Wars Continue: Coke and Pepsi in 2010
1- Why, historically, has the soft drink industry been so profitable?
2- Compare the economics of the concentrate business to that of the bottling business? Why
is the profitability so different?
3- How has the competition between Coke and Pepsi affected the industry's pr oflts?
4- How can Coke and Pepsi sustain their profits in the wake of flattening demand and the
growing popularity of non-CSDs?\