Understanding a target market may require unbiased observation to understand consumers wants, needs, and uses for a product/service. Focused observations may change some of your perceptions toward product/service users.
You can collect primary data by observing always be respectful, follow rules, and from a safe social distance. You are not talking to the individuals just observing and predicting. Being observant helps in predicting behavior.
- Primary Data:
• Define primary data with 3 references.
• Provide an example of ways to collect primary data. - Data by Observation:
Observe a store, coffee, restaurant, etc.
• Person 1
• Person 2
• Person 3
• Person 4
• Person 5
Personal interviews or Focus Group (optional)
• Copy of script and results from each interview or focus group
- Surroundings and Environment:
• Explain physical environment.
• Explain social psychological environment. - Product/Category Purchased:
• Products shown, available and what was purchased, etc. - Demographic Characteristics for each person:
• Gender:
• Age
• Married
• Estimated income
• Etc.
Sample Solution