Company： McDonald’s

  You've analyzed your Target Company finding strategic dilemmas, making hypotheses to solve problem(s) and you've looked across the value chain to help understand what the tradeoffs and effects if you suggest changes. Now you are going to make recommendations to management - essentially a strategic recommendation memo - where you will cover the following: • Revisit the strategic dilemma(s) you outlined in previous board assignments: o Give an overview of the dilemma and the risk it represents o Given your analysis do you still believe these dilemmas are relevant and pose a risk? Perhaps you've uncovered something new. IF you found something new, mention the pivot and why. • Pick one of your Strategic Hypotheses (from previous weeks) and make it a Strategic Recommendation. If it's no longer relevant, make a new one and make the case for why it matters. o Discuss WHY you picked the Strategic Recommendation that you've picked o List some of the long-term benefits of this recommendation o List some of the risks and trade-offs (this is where you want to look at value chain. F