Methods (3 potential countries you think may be feasible to enter; company cannot be in these countries yet)
3-Country Analysis (be detailed and support by data)
discuss why you selected the 3 countries
discuss the 3 countries selected based on the factors you decided as relevant for your internationalization decision (macro – economic, cultural, political, legal and micro factors – industry, competition, consumers etc.)
Provide research supported reasons for your final country market decision
1a) Persuasively justify the process why you selected the 3 country markets (check your book for various categories of selection)
1a) Analyze and contrast the 3 markets and justify the selection of your final country market based on your research results (Include relevant decision criteria for all markets:
country factors (see worksheet 4)
