Identify a company that demonstrates places the customer first.
How do they do this today? What could they do that would improve this in the future?
Initial Discussion Post
Your initial response should address both questions, use two references, and is due by Wednesday at 11:59 PM ET.
Choose a company and discuss its customer relationship management success today:
Indicate how they demonstrate this to individual customers.
Explain how they could do even better with their customer relationships.
Why do you think that their making the customer first in their business model is a good marketing approach?
Sample solution
Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.
In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.
God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.
Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.
To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.
References
Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.
Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.
Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.
Sample Answer
Sample Answer
Thesis Statement:
Company X is a prime example of placing the customer first by engaging in personalized customer relationship management strategies. By leveraging technology and data analytics, Company X has been successful in meeting the individual needs of its customers. However, there are still areas for improvement, such as enhancing communication channels and implementing proactive customer service measures. Placing the customer first in their business model is a vital marketing approach as it fosters customer loyalty, enhances brand reputation, and drives business growth.
Introduction
In today’s competitive business landscape, placing the customer at the forefront of operations has become paramount for companies aiming to achieve long-term success. By prioritizing customer needs and preferences, businesses can develop strong relationships, foster customer loyalty, and gain a competitive edge. This essay will explore how Company X has successfully placed the customer first in its business model, analyze its current customer relationship management strategies, suggest areas for improvement, and discuss why prioritizing the customer is a sound marketing approach.
1. Company X’s Customer Relationship Management Success Today
Company X has effectively demonstrated its commitment to placing the customer first through personalized customer relationship management strategies. The company leverages technology and data analytics to understand individual customer preferences, behaviors, and purchase patterns. By collecting and analyzing customer data, Company X can tailor its products, services, and marketing efforts to meet the specific needs of each customer.
a) Individual Customer Engagement
Company X excels at engaging with individual customers through various channels. It provides personalized recommendations based on past purchases and browsing history. Additionally, Company X utilizes targeted email marketing campaigns that deliver relevant content and promotions to specific customers. This approach ensures that customers receive tailored information that resonates with their interests.
2. Areas for Improvement in Customer Relationship Management
While Company X has made significant strides in placing the customer first, there are still areas that can be improved to enhance their customer relationships further.
a) Communication Channels
One area where Company X could improve its customer relationship management is by diversifying and expanding its communication channels. While the company utilizes email marketing effectively, it could also consider incorporating other channels such as social media messaging platforms or live chat options on its website. Providing customers with multiple avenues to engage with the company would allow for more immediate and convenient communication.
b) Proactive Customer Service Measures
Another area for improvement is implementing proactive customer service measures. Currently, Company X provides reactive customer service by addressing issues or inquiries only when customers reach out. By adopting a proactive approach, such as regularly reaching out to customers to ensure their satisfaction or providing personalized assistance based on previous interactions, Company X can demonstrate a higher level of commitment to its customers’ needs.
3. The Importance of Putting the Customer First
Making the customer the focal point of a company’s business model is a sound marketing approach for several reasons.
a) Customer Loyalty
By placing the customer first, Company X can foster strong customer loyalty. Personalized experiences create an emotional connection between the customer and the brand, making it less likely for them to switch to competitors. Loyal customers tend to make repeat purchases, recommend the brand to others, and become brand advocates.
b) Enhanced Brand Reputation
Prioritizing the customer’s needs helps build a positive brand reputation. When customers feel valued and heard, they are more likely to perceive the company as trustworthy and reliable. Positive word-of-mouth recommendations from satisfied customers further contribute to an enhanced brand reputation.
c) Business Growth
Placing the customer first leads to business growth. Satisfied customers are more likely to increase their spending with the company over time. Moreover, positive customer experiences lead to repeat purchases and attract new customers through referrals and positive online reviews. This ultimately drives revenue growth and market expansion for Company X.
Conclusion
Company X exemplifies how placing the customer first through personalized customer relationship management strategies can lead to success in today’s business landscape. While the company has made significant progress in this regard, there are still areas for improvement, such as diversifying communication channels and implementing proactive customer service measures. Prioritizing the customer is essential for fostering loyalty, enhancing brand reputation, and driving business growth. By continuously adapting and refining their customer relationship management strategies, Company X can remain at the forefront of delivering exceptional customer experiences.
