For this assignment, choose a product category that is being promoted (such as cosmetics, coffee, hotel, cars, computer etc.- in addition to a physical product, a product in marketing terms can also a service, organization, idea or a person!)
Select two advertisements or commercials (you can also compare entire promotional campaigns –e.g. Dove’s Real Beauty is an example of a promotional campaign) promoting your chosen product. These two advertisements should be by different companies/brands (e.g. Starbucks vs. Coffee Bean, Apple vs. Microsoft).
Task: Write a brief paper (max. 1000 words) comparing the two advertisements. The following questions can be used as guidelines for what to focus on your paper. You don’t need to follow them in the order given in your paper.
Describe the product being advertised. In what stage of the PLC (product life cycle) is this product in the marketplace? In what ways does this impact how advertisers generally promote this product?
What is the purpose /objective of each advertisement? In what ways do the advertisements/commercials you have chosen reflect the different strategies/positions of the two companies/brands in the marketplace?
Who are the advertisements targeted to? Are the advertisements targeting the same or a different target segment?
Which advertisement is more effective according to the AIDA model? (ATTENTION – INTEREST – DESIRE – ACTION)? Which advertisement, in your opinion, is more effective in reaching and resonating with its target audience?
What is the “big idea” behind each advertisement? In case of a TV commercial, what is the technique used (drama, parody, slice-of-life etc.…)?
In what ways does each commercial connect emotionally with its target consumer?
Which advertisement/commercial is better at capturing current marketplace trends?
Upon further research on promotional campaigns in this product category, do you notice similarities how products in this particular category are usually promoted? In what ways could advertisers “cut through the clutter” when promoting their products in this category?
Incalculable Means of Communication: Animal Communication Individuals have been considering correspondence and language aptitudes of creatures other than people. Watching these animals, obviously they have numerous approaches to speak with one another, yet a few people believe that perplexing human dialects make them the best animals on earth. After much examination, individuals may see that people are not the same as different pieces of the set of all animals. Creatures have different methods of speaking with one another. In late development hypothesis, language is viewed as a blend of two creature correspondences. The trade includes a significance like representative correspondence in creatures - emblematic move dialects for mandrills and honey bees that target various hints of various predators. On the off chance that a honey bee has such a significant level language, other living things are likewise conceivable. For music developed from flying creatures and honey bees, I imagine that advancement is an organic capacity that is as widespread as eating, drinking and sexuality. Understanding the sounds in nature is significant for creatures. Be that as it may, individuals invest so much energy has not yet explained the natural estimation of imaginative workmanship. Maybe the intricacy and the main thrust of creation are one of a kind. Other solid speculations incorporate advancing social union, for example, war and religion, or pulling in kids' brain. Broad creature transmission includes most social issues. Correspondence with creatures can be characterized as conduct of creatures influencing the current or future conduct of different creatures. Examination on creature correspondence called zoological zoology (distinction between human correspondence and human correspondence) has assumed a significant job in the advancement of good, social organic and creature psychological exploration. Correspondence with creatures, in certainty comprehension of the whole creature world is a quickly creating field, and even in the 21st century, huge earlier comprehension is a representative name of people, sentiments of creatures, creatures Including a few fields, for example, culture and learning use. Indeed, even sexual conduct that has been completely comprehended for quite a while has changed on a very basic level.>GET ANSWER