You need to go beyond the evidence. There can be other hypotheses tied with the purchase of WF market. Take the following idea into consideration. Amazon is called the Everything Store. All in all you need to produce a strategy.
Inside your work, you should highlight your Hypotheses (in bold), the processes (Bold and Blue), the principles (Bold and Red) and attitudes you favor (Bold and Green). All in all, you need to produce a strategy (5 pieces), and show that this strategy is consistent with your hypotheses, obeys strategic principles, is produced by processes, provides a way to win over competitors, etc. I will put myself in the shoes of the CEO of the company you are working for (as a consultant).

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