Competitive survey: teams: 3 students per team Purpose of this project is to make students aware of the competitive nature of the retail environment through competitive analysis. It should sweatshirt either in H&M, Target or Saks. Grade the classification of products in each store from 1 – 5. With 1 being the lowest. Be sure to explain in depth each grade level.
You have to define who you are customer is.
Define who you are target market is
Presentation of product. - Is it Present well?
Service- How are they service, Is it employees fully trained? they way they package
Depth of assortment.- 1 to 5
Location of store.
Shopabilty of classification. - Is it stoppable? We organized?
Promotion/marketing of product. -
Price of product. -
Return policy.-
Website- DO they have website, Is it good online present with picture
Catalog - Do they do catalog?
Conclusion- 1. What you earned 2. Address how you are going to use this knowledge. 3. Advice: How it can get better 4. price adjustment 5. How the world has been changed: Target Market
Sample Solution